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Get the story right
Why it’s so hard to debunk myths (and the secret to doing it)

‘Fake News’ and the farm
Politicians may have just caught on about ‘fake news,’ but farmers have known for years what it’s like to live in a world where anything can and does get said and believed. Now, there is a way to counter the din of anti-activists, the food conspiracy theorists, and the faddists. And it may just start with you.

Before you believe it
Because our vulnerability to misinformation is growing every day, the easy-to-use SMELL test needs to become like an app that we turn on every time we connect to the web, listen to a radio, or even talk to each other

We’ve been misinformed
Put this eight-page debunking handbook on the top of your reading list, and let’s stop making consumer misinformation worse