Reading Time: 2 minutes Deere farm equipment dealer chain Cervus Equipment is set to expand its reach in northeastern Saskatchewan next month. Calgary-based Cervus — which operates 21 Deere dealerships in Alberta, Saskatchewan and British Columbia along with 42 other machinery dealerships in Canada, Australia and New Zealand — announced Thursday it plans to have a new dealership open […] Read more
Cervus to expand Saskatchewan reach
Deere chain announces Nipawin shop, Farm At Hand tie-in
Deere taps tractor-hailing tech in bid to break ground in Africa
Low incomes, lack of credit hobble African mechanization
Reading Time: 3 minutes Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more
Deere bets on cost cuts, services push to boost profits
Reading Time: 2 minutes Chicago | Reuters — Deere and Co. on Wednesday said it will cut costs and ramp up investment in data-driven agriculture technology and its services business to make itself more profitable. In a pitch to investors, CEO John May said the measures are expected to boost operating profit margin to 15 per cent by 2022 […] Read more
John Deere builds a new home for rare talent
The green brand is on the lookout for 'unicorns' in high-technology fields, and with farm backgrounds
Reading Time: 6 minutes In today’s high-technology world, a new startup tech firm with the potential to go really big is often described as a unicorn. That term is also used to describe a software engineer or skilled programmer with exactly the right background and combination of skills to drive a company forward, simply because both of those are […] Read more
John Deere revamps its 6M tractor family
New models and more options to appeal to different buyers
Reading Time: 3 minutes John Deere has been offering a pretty wide range of tractors designed to appeal to an equally wide group of buyers looking for power in the mid-horsepower class. In the 105- to 250-horsepower group, the green brand’s 6 Family of tractors already offers an impressive 20 models from the economy 6Es to the high-end 6Rs. […] Read more
Farm-wired
Proving that ag technology is on top of the electronic world
Reading Time: 5 minutes The Consumer Electronics Show (CES) in Las Vegas teems with electronic gizmos and concept technologies of the future — you know, the things none of us had any idea about a year or two ago but soon won’t be able to live without. At this year’s event in January, one unexpected display towered over all […] Read more
More 6R tractors from John Deere
The green brand imports two new models from Europe
Reading Time: 3 minutes When John Deere introduced its newest offerings to European farmers at the 2017 Agritechnica in Germany, it showed off two new models for the top end of its 6R tractor line. These two tractors, rated at 230 and 250 engine horsepower, packed a lot of power into a compact chassis. And there was more. Deere’s […] Read more
New utility tractors for 2019
Deere and Case IH ramp up their offerings in this popular segment
Reading Time: 4 minutes The number of models in John Deere’s 5 Series family of utility tractors has grown by four this year, along with expanded lists of options and available sophistication. The 5090R, 5100R, 5115R and 5125R, which span the 90- to 125-engine horsepower range, will now be available with a list of options that includes a factory-installed […] Read more
PHOTOS: Digging into tillage
New tillage tools on the market show manufacturers are finally setting their engineers free to rethink some of our most basic jobs
Reading Time: 3 minutes The steady advance in technology across the farm machinery sector has caught up with the design of good old-fashioned tillage equipment too. We’ve seen a steady stream of new and more sophisticated versions introduced this year from many brands. Take a look at just some of what debuted in the past 12 months. Versatile introduced […] Read more
Deere mega-dealership buys into Red Deer market
Reading Time: < 1 minute A central Alberta John Deere dealership which billed itself as “one of the few independently owned” dealers in the region is set to join Cervus Equipment. Calgary-based, publicly-traded Cervus announced Friday it will buy Red Deer-based Deermart Equipment Sales for an undisclosed sum. Deermart, owned by John Donald, Jack Donald and Abe Derksen since 1982, […] Read more
A message from April Stewart, Country Guide's Associate Editor
