Reading Time: 2 minutes Milan | Reuters (July 26, 2018) – Truck and tractor maker CNH Industrial raised its full-year guidance on Tuesday after better-than-expected quarterly earnings, sparking a more than 10 percent rally in its shares. Milan-listed shares closed 10.6 percent higher at 9.93 euros, making it the best performer on the city’s blue-chip index, which ended the session […] Read more
CNH Industrial improves guidance after strong Q2, shares up 10 pct
Iron backlog gone as equipment makers rightsize
It’s taken a few years, but dealers have finally whittled down inventories
Reading Time: 3 minutes Two years ago, you couldn’t drive past an equipment dealership without noticing the rows upon rows of machines — carry-over of anticipated demand that never came. “In 2013 and 2014, everybody was firing on all cylinders,” said Leah Olson, president of the Agricultural Manufacturers of Canada. “With our record harvests, there was a fundamental shift […] Read more
NAFTA indecision
Washington may be divided on NAFTA, but machinery manufacturers certainly know where they stand
Reading Time: 5 minutes Through mid-winter, the push from machinery executives for the U.S. government to reach a deal on NAFTA seemed to be gearing up. AEM (the Association of Equipment Manufacturers) was sending out that message even louder and clearer than it had been on behalf of its member companies in the ag and construction machinery sector. An […] Read more
Re-energizing electric drive
Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification
Reading Time: 6 minutes It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more
It’s a new market
Get ready for some repair bills, says Case IH vice-president Jim Walker, who predicts farmers are going to have to change how quickly they cycle new machinery through their operations
Reading Time: 5 minutes When Case IH invited farm writers to Ames, Iowa to see their new line of equipment for 2018, the company’s vice-president Jim Walker was also there. At an evening dinner on the last day of the event, he presented his thoughts on the state of the ag equipment industry, and hinted at his strategy for […] Read more
Short-liners get aggressive
We sit down with Leah Olson, president of Agricultural Manufacturers of Canada, to take the pulse of today’s Canadian short-line equipment manufacturers
Reading Time: 5 minutes In past years, as the calendar began leading up to summer, my email inbox would fill with press releases from short-line ag equipment manufacturers hungry to show off their their new models and boost sales. This year, however, was quiet. There just weren’t as many announcements as I’d come to expect. Yes, there have been […] Read more
Case IH shifts gears
New transmissions debut in the Steiger and Maxxum tractor lines
Reading Time: 4 minutes Cole Carling, marketing manager for Case IH Maxxum and Puma tractors, was telling our group of farm machinery writers what’s going to be different in the 2018 Maxxum tractors we’ll see rolling off assembly lines starting this fall. Carling was talking to us in Boone, Iowa in August, and said, “We’re introducing new styling… It’s […] Read more
John Deere looks to 2018
New combines figure big in the green brand’s plan to get you buying
Reading Time: 3 minutes Stretched out across the large grassy lawn in early June in front of John Deere’s Harvester Works in Moline, Illinois, was a broad assortment of equipment, with marketing staff showing off to the farm media from Canada and the U.S. what Deere would be adding to its product line for 2018. Several of the machines […] Read more
Coop federee to exit machinery parts distribution
Reading Time: < 1 minute Citing “a period of pronounced decline” in its farm machinery business, Quebec farm co-operative La Coop federee plans to get out of parts distribution by next fall. The co-operative announced May 30 it plans to “gradually” close its Dispro farm equipment and parts distribution centre at Trois-Rivieres over a 12- to 15-month period from September […] Read more
‘Senior’ management
At 82, Amilcare Merlo is still planning the long-term future of the company that will be his legacy
Reading Time: 5 minutes In February I was invited to tag along with a group of dealers and their customers as they paid a visit to telehandler manufacturer Merlo’s assembly plant just outside the historic old city of Cuneo, Italy. When everyone had arrived, we stood on a balcony at the plant and watched several telehandlers go through a […] Read more
A message from April Stewart, Country Guide's Associate Editor
