Reading Time: 2 minutes Reuters — Thousands of Deere and Co. workers were set to go on strike, days after overwhelmingly rejecting a six-year labour contract that was agreed on by United Auto Workers negotiators and the tractor maker. Earlier this month, the world’s largest farm equipment maker and the UAW reached an agreement after weeks of negotiation on […] Read more
Deere’s U.S. workers set to strike as UAW fails to reach deal
Trimble dealer shores up cross-Canada coverage
Vantage Canada picks up Ontario rights
Reading Time: 2 minutes The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more
Deere lifts 2021 forecast on solid equipment demand
Reading Time: 2 minutes Reuters — Deere and Co. on Friday raised its full-year earnings forecast after quarterly profit topped Wall Street estimates on the back of strong demand for farm and construction equipment. The world’s largest farm equipment manufacturer now expects net income in fiscal 2021 to be between $5.7 billion and $5.9 billion, up from a range […] Read more
Brandt to buy Deere dealership chain Cervus
Regina firm to pay $302 million in all-cash deal
Reading Time: 2 minutes The world’s biggest privately-owned chain of Deere construction and forestry equipment dealerships is set to expand its reach into Deere farm equipment in a major way. Brandt Tractor, the equipment sales arm of the Regina-based Brandt Group, on Monday announced an agreement to buy all of publicly-traded Cervus Equipment Corp. for $19.50 a share, valuing […] Read more
Cervus expects chip shortages may continue into fall
Deere dealer chain books increased Q1 profit
Reading Time: 2 minutes The semiconductor chip shortage plaguing automotive and equipment manufacturers may last into the second and even third quarters of the year, farm equipment retailer Cervus Group says. Calgary-based Cervus — which operates 64 dealerships in Canada, Australia and New Zealand, including 38 devoted mainly to Deere farm equipment — expects increased demand to run up […] Read more
Degelman to make heavy harrows for Deere
Regina company reaches OEM agreement for new line
Reading Time: 2 minutes Major U.S. farm equipment manufacturer John Deere Co. has launched a new line of heavy harrows — and is going to Saskatchewan to get them. Regina equipment maker Degelman Industries announced Tuesday it has reached an OEM (original equipment manufacturer) agreement to provide Deere with a line of three heavy harrow models, the HH50, HH70 […] Read more
Cervus to expand Saskatchewan reach
Deere chain announces Nipawin shop, Farm At Hand tie-in
Reading Time: 2 minutes Deere farm equipment dealer chain Cervus Equipment is set to expand its reach in northeastern Saskatchewan next month. Calgary-based Cervus — which operates 21 Deere dealerships in Alberta, Saskatchewan and British Columbia along with 42 other machinery dealerships in Canada, Australia and New Zealand — announced Thursday it plans to have a new dealership open […] Read more
Deere bets on cost cuts, services push to boost profits
Reading Time: 2 minutes Chicago | Reuters — Deere and Co. on Wednesday said it will cut costs and ramp up investment in data-driven agriculture technology and its services business to make itself more profitable. In a pitch to investors, CEO John May said the measures are expected to boost operating profit margin to 15 per cent by 2022 […] Read more
Field monitoring systems to cast wider Canadian net
Reading Time: 2 minutes Farmers will soon get a new entry point in the Internet of Things (IoT) as a new company brings field monitoring tools and services to the Canadian market. Austrian tech firm Pessl Instruments and Winnipeg-based Glacier FarmMedia, the owner of this website, on Wednesday announced a new joint venture, Metos Canada, to market and support […] Read more
Pattison to shut one Saskatchewan Deere dealership
Reading Time: < 1 minute Pattison Agriculture’s chain of Deere ag equipment dealerships in Saskatchewan and Manitoba is preparing to cut one link. The Prairie farm equipment sales and service arm of B.C.’s Jim Pattison Group announced Tuesday on its website and social media it will permanently close its dealership at Foam Lake, Sask. effective Dec. 31. The Pattison store […] Read more
A message from April Stewart, Country Guide's Associate Editor
