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Canada warns VCOOL would sabotage shared Canada-U.S. goals, supply chains

The Canadian government has submitted its views on proposed U.S. food labelling rules

Reading Time: 2 minutes Proposed U.S. country of origin labelling rules run contrary to mutual Canada and U.S. goals to reduce inflation, improve food security and build resilient supply chains, according to a submission from the Canadian government to the U.S. Department of Agriculture. “One of the great strengths of the U.S.-Canada bilateral relationship is the successful integration of […] Read more

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Meat lobby says U.S. voluntary label rule could spur trade action

Ottawa to review Washington's proposed 'Product of USA' rule

Reading Time: 5 minutes U.S. meat industry lobbyists say Washington’s proposed new rules governing voluntary ‘Product of USA’ or ‘Made in the USA’ labels would “impose the same standard” as that country’s now-defunct mandatory country-of-origin labelling (COOL) law — and frustrate U.S. packers who import Canadian meat or livestock. The U.S. Department of Agriculture and its Food Safety and […] Read more


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U.S. congressmen seek revival of mandatory COOL on beef

Bipartisan bill calls for WTO-compliant take on label law

Reading Time: 3 minutes A bill that would order U.S. officials to come up with a way to bring back mandatory country-of-origin labeling (COOL) on beef has been introduced in the U.S. House of Representatives. Rep. Lance Gooden, a Republican from Texas, and Rep. Ro Khanna, a Democrat from California, on Wednesday introduced H.R. 7291, proposing to restore the […] Read more

(Photo courtesy Canada Beef Inc.)

Amended CUSMA pact includes anti-COOL clause

Reading Time: 2 minutes The new Canada-U.S.-Mexico Agreement (CUSMA), a free trade deal set to replace NAFTA, includes language meant to block any future bids at a trade-disrupting country-of-origin labeling (COOL) law. The new clause would, in theory, checkmate a move made last summer by some Democrat members of the U.S. House of Representatives to have a new North […] Read more


U.S. Representative Ilhan Omar of Minnesota meets a double-amputee rescue dog at the U.S. Capitol in Washington, D.C. on May 21, 2019. (Photo: Reuters/Jonathan Ernst)

Rookie U.S. House Democrats call for COOL revival

Reading Time: 3 minutes Several new members of the U.S. House of Representatives who’ve pressed for stronger language on labour and environmental standards in the revised North American free trade deal now also want it to include country-of-origin labeling (COOL) on meat. A letter to U.S. Trade Representative Robert Lighthizer, dated Tuesday and signed by 27 freshman House Democrats, […] Read more

A U.S. Customs and Border Protection agent monitors the Canada/U.S. border near Sweet Grass, Montana, about 100 km southeast of Lethbridge. (CBP.gov)

Guenther: Canada’s beef export sector waiting, watching

Reading Time: 3 minutes As speculation swirls around U.S. President-elect Donald Trump’s promise to renegotiate NAFTA, officials with Canada’s beef industry are taking a measured approach. They’re not ignoring the possibility of trade disruptions in the U.S., said Ryder Lee, CEO of the Saskatchewan Cattlemen’s Association — “but neither are we lighting our hair on fire yet at each […] Read more


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Cattle producers urge trade fight if Trump revives COOL

Reading Time: 2 minutes Winnipeg | Reuters — Canadian cattle producers will urge Ottawa to retaliate against the U.S. if the incoming Trump administration imposes a meat labelling program it views as discriminatory, restarting a six-year trade battle, an industry group said on Wednesday. U.S. news network CNN reported on Tuesday that a memo drafted by President-elect Donald Trump’s […] Read more

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U.S. COOL rules formally off beef, pork

Reading Time: 2 minutes The U.S. Agricultural Marketing Service (AMS) has formally patched a long-sore spot in cross-border trade relations by pulling its country-of-origin labelling (COOL) regulations off beef and pork. The AMS, an arm of the U.S. Department of Agriculture (USDA), published its amendments Wednesday in the U.S. Federal Register. The changes, which took effect upon publication, mean […] Read more



(Photo courtesy Canada Beef Inc.)

Canada, Mexico granted COOL retaliation power

Reading Time: 2 minutes Canada and Mexico may now impose retaliatory tariffs against U.S. goods at will over Washington’s country-of-origin labelling (COOL) rules — just in time for the process of erasing those rules to begin. U.S. President Barack Obama late Friday signed the Consolidated Appropriations Act of 2016, an omnibus bill approving funding for various government agencies and […] Read more