Reading Time: 5 minutes As I drove past a local equipment dealership recently, my eye wandered over to a long row of shiny new four-wheel drive tractors sitting on the lot. As I admired them, I wondered how many of the people travelling past on the nearby highway who have never set foot on a farm really understand what […] Read more
Farmers are from Mars…
… consumers are from Venus. There’s a disconnect between what consumers want to know about food and what farmers think they need to tell them
