Reading Time: 5 minutes The disconnect between farm commodity and retail food prices is worsening. Throughout 2013, major media warned consumers of rising food costs, with BNN on May 16 reporting, “How much Canadians pay for their food is becoming a major concern.” That same day, CBC added its voice, saying, “Canadian families are planning to cut back on […] Read more
Our share keeps falling
Farmers’ portion of the consumer food dollar is plummeting. At the very least, it’s something consumers should know
Farmers are from Mars…
… consumers are from Venus. There’s a disconnect between what consumers want to know about food and what farmers think they need to tell them
Reading Time: 5 minutes As I drove past a local equipment dealership recently, my eye wandered over to a long row of shiny new four-wheel drive tractors sitting on the lot. As I admired them, I wondered how many of the people travelling past on the nearby highway who have never set foot on a farm really understand what […] Read more
A message from April Stewart, Country Guide's Associate Editor
