Are Canadian farmer’s machinery choices influenced most strongly by what’s on offer at their favourite local dealer?

The heart of the deal

How significant is the local dealer in determining what you buy?

Reading Time: 5 minutes One evening a year or so ago I sat in a hotel lounge in rural England with a couple of other ag machinery writers. We were gathered there for a machinery event and were all staying in the same hotel. We spent part of that evening discussing the differences between farmer perceptions of machinery in […] Read more

Representatives of the McCormick brand were ecstatic when they went on stage to claim their Best Utility Tractor title during the 
Tractor of the Year awards ceremony at Agritechnica.

And the Oscar goes to…

Brands claim top design awards at home and abroad

Reading Time: 4 minutes The Agritechnica machinery show in Germany, which takes place every two years, has its own set of Tractor of the Year awards. A group of European journalists pick what they collectively think are the best tractors in each of four different categories, including best field tractor, best utility, best speciality and best overall design. This […] Read more


“Customers aren’t used to putting that many hours on those machines,” says Jim Walker, vice-president of Case IH. “They’re not used to repair bills.”

It’s a new market

Get ready for some repair bills, says Case IH vice-president Jim Walker, who predicts farmers are going to have to change how quickly they cycle new machinery through their operations

Reading Time: 5 minutes When Case IH invited farm writers to Ames, Iowa to see their new line of equipment for 2018, the company’s vice-president Jim Walker was also there. At an evening dinner on the last day of the event, he presented his thoughts on the state of the ag equipment industry, and hinted at his strategy for […] Read more

With the new CVXDrive CVT transmission, Steigers can move as slowly as three feet per minute, and the brand endorses using tractors equipped with it for installing drainage tile.

Case IH shifts gears

New transmissions debut in the Steiger and Maxxum tractor lines

Reading Time: 4 minutes Cole Carling, marketing manager for Case IH Maxxum and Puma tractors, was telling our group of farm machinery writers what’s going to be different in the 2018 Maxxum tractors we’ll see rolling off assembly lines starting this fall. Carling was talking to us in Boone, Iowa in August, and said, “We’re introducing new styling… It’s […] Read more


Rocky Mountain Equipment’s flagship store in High River, Alta., is the model that executives hope will eventually be mirrored
at all the company’s locations.

Rocky Mountain looks for more

As Canada’s largest ag dealership chain turns 10, Country Guide sits down with its senior executives to look at how it got here, and where it’s going

Reading Time: 6 minutes Suspicion. Unease. Uncertainty. They were all sweeping across the West a decade ago when farmers began seeing their local Case IH and New Holland dealerships get gobbled up by a new and unfamiliar company. Then they started hearing the name — Rocky Mountain Equipment — but that didn’t help. Except as the outsiders buying their […] Read more

NH’s Jarrod Angstadt explains the features of the Guardian front boom sprayer to media members during the U.S. Farm Progress Show in Iowa in August. The Guardian was originally designed and built by speciality manufacturer Miller-St. Nazianz. In 2014 that company was purchased by CNH.

NH gets a tillage implement line

The blue brand follows the recent industry trend of growing through acquisitions

Reading Time: 3 minutes The race for major manufacturers to broaden their product lineup by buying short-line brands is picking up even more steam. Mid-autumn, CNH Industrial announced that it was about to bring the Danish Kongskilde implement brand, owned by DLG Group, into its fold under the New Holland brand. “The acquisition of the tillage and hay and […] Read more


Operating on their own, these autonomous tractors will help eliminate the on-farm labour crunch.

The ag-robots are here

Get set for the biggest change since the invention of the tractor

Reading Time: 6 minutes Standing in front of a fully autonomous T8 tractor, New Holland’s vice-president, Bret Lieberman summed up what the company is telling its people in just two sentences at this year’s U.S. Farm Progress Show in Boone, Iowa. “This industry has evolved considerably over the last 100 years,” Lieberman said. “I don’t think that any of […] Read more

What’s new in tractors

What’s new in tractors

A roundup of the recent tractor introductions and updates making news this fall

There’s been no shortage of news this season when it comes to new tractor model unveilings and improvements to existing machines. Virtually every brand had something new to show off this year on that front. Many of those new machines debuted at the U.S. Farm Progress Show in Boone, Iowa, in August. To help you[...]
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Case IH adds to its AFS Connect product line.

Case IH offers new guidance products

Dealer-established RTK network, easier data transfer and retrofit auto-steer packages

Reading Time: < 1 minute Case IH announced early this year it is adding three new products and services to its AFS Connect product line. First, it will establish a network of dealer-supported RTK base stations across Canada and the U.S. This cellular-based guidance correction signal will be available via subscription through local dealers. The brand expects this network will[...]
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The 2000 Series Case IH Early Riser planter will be available in time for the 2017 seeding season.

Case IH planter goes high speed

Introducing an all-new, higher-speed version of the Early Riser planter

Reading Time: 3 minutes For the last generation of planter designers, the goal has been clear. It’s been to achieve ever-higher ground speeds while still seeding the crop with perfect uniformity of depth and spacing. The dream is understandable. A machine that goes faster will cover more acres in a day, which in turn has got to be a[...]
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