Reading Time: < 1 minute Bread is on one hand one of the world’s most common foods, but on the other hand one of the most varied. In this video, staff at the Canadian International Grains Institute (Cigi) talk about the different types of bread around the world, and how they work with customers to determine the best type of […] Read more
VIDEO: The many definitions of bread
Winning with Team Canada
Applying the lessons learned by farmers on overseas trade missions is the shrewdest marketing move you can make this year
Reading Time: 7 minutes Last issue I disputed the marketing ability of most Canadian grain producers. I argued that what most farmers, advisers, and the agriculture industry overall calls marketing is simply price taking, so it is not true marketing. That is not to say, though, that there aren’t farmers who are true marketers. Here are the thoughts of […] Read more
VIDEO: Putting more ‘superfood’ in the North American diet
Reading Time: < 1 minute It’s hardly an exaggeration to call pulses a ‘superfood’ — they’re high in protein and other nutrients, they’ve been proven to reduce bad cholesterol and they provide free nitrogen for the farmers who grow them. But while they’re a staple in diets in the Middle East, consumption is low in North America. In this video, […] Read more
Managing production costs, charting a profit
Theory is great for textbooks. In real life, farmers like Stan Jeeves, need practical marketing programs, which they’re building for themselves
Reading Time: 5 minutes Stan Jeeves runs a mixed farm near Wolseley, a southeastern Saskatchewan community once named one of Canada’s prettiest towns by Harrowsmith Country Life Magazine. Jeeves takes a common-sense approach to selling grain. “I start with calculating my cost of production,” Jeeves says. “And then I know when I need cash flow.” From there, Jeeves looks for […] Read more
A message from April Stewart, Country Guide's Associate Editor
