(Photo courtesy Canada Beef Inc.)

COOL as is can’t be patched to satisfy WTO, Vilsack says

Reading Time: 2 minutes U.S. federal officials don’t see a way their mandatory country-of-origin labelling (COOL) legislation can do what it was designed to do and satisfy global trade rules at the same time. U.S. Agriculture Secretary Tom Vilsack, speaking Monday on a U.S. Department of Agriculture podcast, said officials “do not think that there is a regulatory fix” for […] Read more

Christian Jungmann, export sales 
manager (l) and Laurent Letzter, Canadian sales manager.

Meeting farmers’ needs with the right tool at the right time

German implement manufacturer Lemken bases its Canadian growth strategy on providing equipment tailored to local needs

Reading Time: 5 minutes This time the conversation was the opposite of what I’m used to. In the last few years it’s become common enough to hear North American machinery executives talk about how they’re going to get their share of the huge new markets in the emerging economies. But in May, I was at implement manufacturer Lemken’s factory […] Read more


Our share keeps falling

Our share keeps falling

Farmers’ portion of the consumer food dollar is plummeting. At the very least, it’s something consumers should know

Reading Time: 5 minutes The disconnect between farm commodity and retail food prices is worsening. Throughout 2013, major media warned consumers of rising food costs, with BNN on May 16 reporting, “How much Canadians pay for their food is becoming a major concern.” That same day, CBC added its voice, saying, “Canadian families are planning to cut back on […] Read more