Reading Time: < 1 minute Canada Beef and the Canadian Cattle Association (CCA) are receiving up to $5,865,110 and $453,364 respectively for marketing activities such as advertising, trade missions, technical training and educational seminars.
Feds announce $6 million beef marketing boost
Beef sector aims for new 2030 targets
Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade
Reading Time: 3 minutes The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more
Beef demand soars as consumers ‘aggressively’ stock up
Surge in sales accompanied by a jump in people looking online for recipes
Reading Time: < 1 minute Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more
Feds fund Canada Beef export promotion
$6.4 million over three years
Reading Time: < 1 minute Agriculture and Agri-Food Minister Lawrence MacAulay has announced funding of up to $6.4 million over three years for Canada Beef Inc., the national agency for research and promotion. A government release said the funds will support Canadian Beef’s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin […] Read more
Taiwan again accepting Canadian UTM beef
Reading Time: 3 minutes One of the top international importers of Canadian beef is back in the market after closing its ports to the product last year. Agriculture Minister Lawrence MacAulay and Trade Minister Chrystia Freeland on Friday announced Taiwan will again accept beef from Canadian cattle under 30 months of age (UTMs), effective immediately. Taiwan had pulled the […] Read more
Consumers want sustainable beef, but defining that may be murky
Reading Time: 3 minutes CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers […] Read more
A message from April Stewart, Country Guide's Associate Editor
