Reading Time: 2 minutes Brewer, Heineken warned its 2025 beer sales would fall as macroeconomic challenges worsened, further downgrading its volume guidance from the previous quarter.
Heineken to sell less beer in 2025 as demand falters
With beer drinking down in U.S., barley farmers now fear tariffs
Tariffs could hurt U.S. barley exports to Mexico, Canada
Reading Time: 3 minutes Reciprocal tariffs from Canada and Mexico may raise costs and limit export opportunities for U.S. barley growers, at a time when beer demand is also falling.
Crop Production Show 2025: Oat beers having a moment
Reading Time: 2 minutes Market demand and unique grain traits make oats an increasingly attractive ingredient for craft beers, says Sask. brewer at the 2025 Crop Production Show in Saskatoon
Carlsberg to buy Ontario’s Waterloo Brewing
Danish brewing giant paying $144 million to scale up Canadian business
Reading Time: 2 minutes One of the world’s biggest beer companies is moving to expand its brewing capacity on Canadian soil with a $144 million deal for Kitchener-based Waterloo Brewing. Carlsberg Group on Wednesday announced an all-cash deal worth $4 per share for all shares of Waterloo Brewing, which bills itself as the largest Canadian-owned brewery in Ontario and […] Read more
Consistency is key when it comes to growing malt barley varieties
New malting barley varieties yield better, but maltsters and brewers are wary of adopting them too quickly
Reading Time: 5 minutes One of the common elements of growing corn, wheat or soybeans anywhere in Canada is the volume-based market for each. Outside of identity-preserved (IP) varieties in soybeans or silage-specific hybrids in corn, there’s little differentiation. Regardless of the care or management a grower may take with commodity crops, their destination is usually the same — […] Read more
China blocks Lithuanian beef, dairy, beer as Taiwan row grows
Canada seeks to join EU trade case against China
Reading Time: 2 minutes Beijing/Vilnius | Reuters — China suspended imports of beef, dairy and beer from Lithuania this week, Lithuania’s veterinary control agency said on Thursday, amid a growing trade dispute over the Baltic nation’s relations with Taiwan. China’s General Administration of Customs had informed the country it was halting the exports due to “lack of documentation,” the […] Read more
Canada’s small, high-protein malt barley crop poses challenges
Reading Time: 2 minutes MarketsFarm — The hot and dry 2021 growing season cut significantly into Canada’s barley production, with the weather also leading to higher protein levels for what was harvested. “It will be an extremely tight and difficult year for the malt processors and ultimately for the brewers as well,” said Peter Watts, managing director of the […] Read more
Canadian pot producer Aphria to buy U.S. craft brewer
SweetWater's '420' beer would come to Canada
Reading Time: 2 minutes Reuters — Canadian cannabis company Aphria Inc. said on Wednesday it plans to buy craft brewer SweetWater Brewing for US$300 million as it looks to expand into the U.S. while becoming the first major pot producer to enter the alcoholic beverages market. The deal gives Leamington, Ont.-based Aphria a U.S. distribution point at a time […] Read more
Tam concerned over alcohol, junk food use during pandemic
Reading Time: < 1 minute Ottawa | Reuters — Canada’s top health officer on Sunday expressed concern over higher consumption of alcohol and junk food during the coronavirus epidemic, suggesting this could be a sign of worsening mental health. The total number of Canadians killed by the coronavirus edged up by 0.9 per cent to 7,773 from 7,703 on Saturday, […] Read more
With beer taps off, malt barley demand down
No significant drop in barley acres expected
Reading Time: 2 minutes MarketsFarm — Declining beer consumption due to the COVID-19 pandemic will also lead to reduced demand for the malt barley to brew it — but acreage to the crop is unlikely to see much adjustment on the Prairies. “I don’t think there’s any question — without sporting events, and festivals, and concerts – that beer […] Read more
A message from April Stewart, Country Guide's Associate Editor
