Keep in mind that this calculation really only takes 
 into account your investment in terms of dollars. 
 It doesn t take into account the amount of time 
 you ve invested in your farm. 
Profitability is most likely an element you ve 
 given great consideration. How much are you making 
 after everything s paid and settled? 
Profitability measures the overall financial 
 health of your business by weighing 
 your ability to generate earnings against 
 expenses and other costs of doing business. 
 It can also help to determine 
 whether your fixed costs are too high to 
 sustain your business. Identify your net 
 operating profit margin and divide by 
 gross revenue. The higher the resulting 
 percentage, the better, but a good rule 
 of thumb is 20 per cent. 
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Few (if any) farmers 
 enjoy working on 
 financial ratios, but 
 all like the payback
When approaching the subject of 
 your farm s performance with your 
 accountant or banker, it pays to do 
 some research. Your financial statements 
 are great at telling you how your 
 farm performed last year but not nearly 
 as effective at telling you how much 
 your farm is worth. 
Know the market value of your assets, 
 as this information is not necessarily 
 included on your balance sheet. Have 
 a good idea of what your revenues and 
 expenses are going to be next year. Be 
 prepared to talk to your banker with a 
 full understanding of what happened last 
 year and, even better, your prediction of 
 where you ll be next year. 
Getting a handle on the finances of 
 your farm will put you in a better position 
 to work with your accountant and 
 ensure the long-term sustainability of 
 your operation. Your accountant often 
 uses set fields to determine certain elements 
 of the financial benchmarks of 
 your business, so do your homework 
 and be prepared to have holes poked in 
 your ideas. With a little preparation and the right 
 knowledge you can better communicate and take 
 control of your farm s finances. CG 
Mary Heisz is a lecturer in the Managerial 
Accounting and Control Group with the Richard 
Ivey School of Business at the University of 
Western Ontario in London, Ont. She teaches 
numerous financial courses as part of the Syngenta 
Grower University programs, designed to 
help Canada s top producers run their operations 
with increased confidence and profitability by 
adopting the most effective business management 
skills and techniques. 
            