5 Questions To Ask Your Market Adviser

Reading Time: 8 minutes Markets can be overtaken by hype and emotion, says ag economist Al Mussell. The last thing you need is an adviser or broker who injects even more. Before the frustration sets you storming out the back door, chucking your smart phone into the field and yelling some words that you aren t even supposed to […] Read more

BOOM VS. BUST

Reading Time: 8 minutes Canadian grain growers are in unfamiliar territory. Their farms are suddenly profitable. Even stranger, their farms are consistently profitable, mainly due to across-the-board strength in grain prices. And that s only the dizzy start. Suddenly, all the old economic laws about market cycles look like they were written for some other industry in some other […] Read more


BIN THERE

Reading Time: 8 minutes It s a change you just can t hide. More and more farmers all across Canada are choosing on-farm bins as their primary strategy for value adding. At first glance, it seems an almost foolproof choice. You get the benefits of value adding without the costs of going into specialized crops, and without the risks […] Read more

Selling Themselves

Reading Time: 2 minutes It s an exaggeration to say that farmers and consumers are on opposite ends of the direct-marketing debate, with consumers wanting farmers to pull up their driveways and drop off the week s local food, and with farmers saying, Thanks, but that isn t what I do. But as exaggerations go, it isn t that […] Read more


Farm Direct

Reading Time: 6 minutes It s a funny thing to remember about the posh event where I first met Fred de Martines, but the striking thing about lunch was all the trendy meat served up with such great fanfare, including cuts that a generation ago we were told to turn up our noses at. Believe me, no one was […] Read more

He Picks U-Pick

Reading Time: 5 minutes Roly Reenders story starts out the way a lot of Canadian farm stories start, with Reenders taking over the family operation when his father retired. But that s about as far as the similarities go. Reenders father wasn t a typical farmer, and it wasn t a typical farm. Instead, his father was a full-time […] Read more


Better Off

Reading Time: 5 minutes Dwayne Logan is convinced. Any new farmer not starting off with a lot of money or help from their parents is better off taking the sustainable farming route, Dwayne tells me as we walk the 600 acres he and Shelley farm near Nesbitt, about 15 minutes south of Brandon, Man. The question is, what does […] Read more

In At The Start

Reading Time: 4 minutes Ross Bricker was a hard guy to get hold of that Tuesday. He wasn t in his office and his cellphone kept jumping right to voicemail. I wondered, is he on a conference call that just won t quit? Is he stuck in an endless meeting? Maybe he s on year-end, or has to put […] Read more


Build A Better Cookie

Reading Time: 5 minutes If you are a North American with celiac disease, you’ve heard of and likely depend on Kinnikinnick Foods, North America s largest producer of gluten-free foods. Kinnikinnick supplies products to 10,000 stores and hundreds of restaurants across North America, and is currently expanding into multiple overseas markets. It s hard to believe that Kinnikinnick started […] Read more

Breaking Through

Reading Time: 4 minutes Dan Doner s eyebrows jump when I mention May, 2003. Eight years later, the reaction is still there, and it s still easy to understand why. That May, a Canadian animal first tested positive for bovine spongiform encephalopathy (BSE), taking control of Doner s business life just as it did for thousands of other livestock […] Read more