Reading Time: 5 minutes As he stood in front of a group of more than 100 farm journalists from a wide range of countries, Bernard Krone, president of Krone, a family-owned forage equipment brand based in Germany, wanted us to know why his company had partnered with Lemken, another German manufacturer, to hold an international media event in northern […] Read more
Krone wants you to buy
Is this the right time for offshore brands to make a play for a bigger chunk of the North American equipment market? Is it even possible for them to get onto your farm?
More new tractors from McCormick
The Italian brand adds both low- and high-spec utility models
Reading Time: 4 minutes For several years now, ag machinery has been all about technology. But the more advanced our tractor design becomes, the more push-back we see from a segment of the market demanding machines without all the newest features and technology. After all, tractors have been doing farm chores since the early part of the last century […] Read more
Thinking small with a big idea
Britain’s “Hands Free Hectare” project is developing the model that you may need to build tomorrow’s farm on
Reading Time: 6 minutes As a kid, I can vividly remember one particular occasion sitting on the steps in my grandparents’ old farmhouse in the late 1960s looking at an issue of Country Guide. One image from its pages still sticks in my memory. It was an advertisement showing Massey-Ferguson’s newest line of tractors. Why did that mental image […] Read more
PHOTOS: JCB redesigns the 8000 Series Fastrac tractor
Guide Machinery: The evolution of the Fastrac
Reading Time: 3 minutes All eyes were on a stage in JCB’s Rocester, England world headquarters building in October as a few dozen ag journalists from several different countries gathered for the reveal of the company’s all new 8000 Series Fastrac tractor. As is usually the case with events like this, no matter what the brand, the unveiling was […] Read more
NH gets a tillage implement line
The blue brand follows the recent industry trend of growing through acquisitions
Reading Time: 3 minutes The race for major manufacturers to broaden their product lineup by buying short-line brands is picking up even more steam. Mid-autumn, CNH Industrial announced that it was about to bring the Danish Kongskilde implement brand, owned by DLG Group, into its fold under the New Holland brand. “The acquisition of the tillage and hay and […] Read more
The machines, they are a changin’
Farm machinery is undergoing a historic period of evolution, with rapid changes that will soon show up in your sheds
Reading Time: 6 minutes Earlier this fall, it was announced that Bob Dylan won the Nobel Prize for Literature. I have to admit, I didn’t see that coming. Not to take anything away from his talent, it’s just that I wouldn’t have expected to hear he had won that kind of award, any more than I would have expected […] Read more
New baler expands Kubota lineup
The orange brand takes another step toward full-line status
Reading Time: 4 minutes Anyone attending a major farm show in Canada or the U.S. recently will almost certainly have noticed Kubota equipment on display, and probably a lot of it. The brand has clearly been targeting farmers, and it clearly intends to make much bigger inroads in the ag equipment sector in North America. Kubota executives are also […] Read more
The ag-robots are here
Get set for the biggest change since the invention of the tractor
Reading Time: 6 minutes Standing in front of a fully autonomous T8 tractor, New Holland’s vice-president, Bret Lieberman summed up what the company is telling its people in just two sentences at this year’s U.S. Farm Progress Show in Boone, Iowa. “This industry has evolved considerably over the last 100 years,” Lieberman said. “I don’t think that any of […] Read more
Challenger tames the tiger
Two transmission outputs drive AGCO’s new 1000 Series
Reading Time: 4 minutes At this year’s U.S. Farm Progress Show in Boone, Iowa, AGCO’s senior VP and general manager for the Americas Bob Crain was clearly enthusiastic about the new tractors he was there to introduce, particularly the 1000 Series very-high horsepower, rigid-frame models that were originally introduced under the Fendt brand last year. Now, they are also […] Read more
A backstage pass to an R&D shop
Join me on this tour of engineering facilities with a group of senior managers actually willing to talk about product design
Reading Time: 6 minutes When I walked through the front door at SeedMaster’s Regina manufacturing plant, Cory Beaujot, the company’s marketing and communications manager was waiting for me. I had been invited to the factory to meet senior management and hear about the new technology the brand is introducing for its 2017 model year seed drills. They had made […] Read more
A message from April Stewart, Country Guide's Associate Editor
