Reading Time: 2 minutes Customers at Prairie U-picks and fruit stands this summer may spot colourful reminders about why they’re buying those raspberries, strawberries and other locally grown fruits. Manitoba’s Prairie Fruit Growers Association has launched a new branding program in a joint venture with like-minded grower groups in Saskatchewan and Alberta. "It’s the Taste" is the slogan growers […] Read more
Marketing campaign to promote Prairie-grown fruits
Farmers head to school for Ag Literacy Week
Reading Time: 3 minutes It’s often said farmers speak their own language, but schoolkids in nine provinces might soon understand it a little better thanks to Canadian Agricultural Literacy Week. Hundreds of farmers will be going back to school Feb. 26 to March 3 to talk to children and read from selected books telling stories about food and farming […] Read more
“Naked oats” arrive in Campbell’s meal-in-a-can program
Reading Time: 2 minutes Campbell’s Canada’s launch of a new canned meal product containing naked oats is pure vindication for farmer from Manitoba’s Interlake who invested years promoting the variety as an important new crop. The Canadian food company on Feb. 28 announced the launch of Nourish, a 425-gram meal-in-a-can product which, in addition to two servings of vegetables […] Read more
A message from April Stewart, Country Guide's Associate Editor
