Reading Time: 3 minutes Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more
Milk ad awareness beating top brands
Deciding about technology
Why do some farms leap ahead in technology while others wait? The reasons aren’t what you think
Reading Time: 5 minutes Four robots at New Galma Dairy near Ingersoll, Ont., milk the cows while a second automated system finds its way around the barn feeding cows and heifers by itself and a third machine beds the cows without human intervention. Calves can decide when they want milk from a machine that identifies them and gives them […] Read more
Ontario processing vegetable contract compromise reached
Reading Time: 2 minutes The Ontario Processing Vegetable Growers marketing board believes it has found a compromise to an imposed regulation that would have gutted grower contract protection. Why it matters: Farmers had contract security of two years previously, but new regulations would have taken that down to none — and processors could have dropped growers whenever they wished. […] Read more
Ontario’s processing vegetable growers in new regulatory reality
Reading Time: 3 minutes The only way is forward. That’s what Ontario’s processing vegetable growers heard at their annual meeting from the chair of the group that regulates farm marketing in the province. That doesn’t mean some farmers didn’t still question the province’s move to fire the board of the Ontario Processing Vegetable Growers (OPVG) and its staff in […] Read more
Hot fall pulls Ontario corn yields above average
Reading Time: 3 minutes Ontario’s corn crop yielded better than expected, at 184 bushels per acre average, while soybeans were closer to their 10-year average at 44 bushels per acre, according to Agricorp. Why it matters: The provincial crop insurance agency has some of the most solid crop production numbers in Ontario, as its members have to report their […] Read more
Guelph to host new agri-food accelerator
Reading Time: 3 minutes The University of Guelph has created a new organization to help launch agri-food ideas and innovations. Accelerator Guelph aims to provide business training, help create networks and provide a process to innovators in agriculture and food at the university. Why does it matter? Getting research and great ideas from university researchers to the market has […] Read more
Ontario’s dairy farmers ramp up own marketing
Reading Time: 2 minutes Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
Super cluster aims to break down industry silos with data
Reading Time: 2 minutes The Smart Agri-Food Super Cluster aims to use efficient and powerful data to create better collaboration within the agriculture sector. It is one of nine super clusters in the running for $950 million in federal funding for super clusters that make a broad economic impact. Another agriculture sector cluster, the Protein Industries Canada Supercluster, is […] Read more
Mapping profit can drive precision farming decisions
Reading Time: 2 minutes Precision farming can find the high-yield, low-yield, high-fertility and low-fertility areas of a farm, but the missing link has been how that ties to profitability. Why does it matter? The capacity to apply nutrients variably across a crop field isn’t new, but it’s been difficult for farmers to see the justification of the cost of […] Read more
Dairy organizations partner to manage risk
Reading Time: 3 minutes A partnership among Canadian dairy service provider organizations should help position Canadian producers to take advantage of rapidly changing technology and make the sector more efficient, the groups say. Why does it matter? The number of Canadian dairy farmers continues to drop and the need for more efficient services is growing as the price of […] Read more
A message from April Stewart, Country Guide's Associate Editor
