Would you think this pull-type sprayer was a Deere? Hint: It isn’t. (Photo from Deere v. Fimco, U.S. District Court, Western District of Kentucky, 2017)

Court ruling for Deere colours hinges on ‘confusion’

Reading Time: 4 minutes A court ruling strengthening Deere and Co.’s claim to the use of green and yellow on farm equipment in the U.S. centres on how likely farmers are to believe they’re looking at a Deere or Deere-approved product. In a 107-page ruling in October, following a five-day trial in June, the U.S. District Court at Paducah, […] Read more

(Climate.com)

Climate FieldView data system ready for Prairies

Reading Time: 2 minutes In beta testing in the region for much of this year, the Climate FieldView crop data system from Monsanto’s Climate Corp. has gone live on the Prairies. The Climate Corp. announced Wednesday the Climate FieldView platform is available for purchase in Manitoba, Saskatchewan and Alberta on a per-acre basis, allowing farmers to start using it […] Read more


(Video screengrab from Granular.ag)

DuPont to buy up farm software firm Granular

Reading Time: 2 minutes A San Francisco company providing farm management software to growers in four provinces and about three dozen states is poised to join the digital arm of DuPont and Dow’s merged agribusiness. DuPont — which as of last week had all regulatory approvals and clearances lined up to complete its merger with Dow Chemical — announced […] Read more

Deere and Co. plans to pay about US$4.9 billion for German manufacturer Wirtgen Group, whose WR250 soil stabilizer is shown here. (Wirtgen.de)

Deere to buy German road construction firm

Reading Time: 2 minutes Reuters — Deere + Co. said on Thursday it would buy privately held German company Wirtgen Group for about US$4.88 billion to expand its road construction operations as it looks to cut down its dependence on its slowing farm business. Deere’s share rose 3.1 per cent to US$126.29 in premarket trading, and were set to […] Read more



(Deere.com)

Major Deere dealer sheds stake in Prairie chain

Reading Time: 2 minutes Canada’s biggest Deere dealership group has sold its minority stake in a Prairie dealership chain back to the chain’s majority owners. Calgary-based Cervus Equipment Corp. said Wednesday it has sold its 21.449 per cent of Maple Farms Partnership, owner of the Maple Farm Equipment chain of Deere farm equipment dealerships, back to Maple for about […] Read more


(Greg Berg photo)

Deere challenges U.S. federal block on Precision Planting bid

Reading Time: 2 minutes Reuters — Deere and Co. said its proposal to buy Precision Planting, an agricultural equipment and technology company, will increase consumer choice and directly benefit growers, in a response filed on Wednesday to the U.S. Department of Justice’s lawsuit to block the acquisition. Deere announced its planned acquisition of Precision Planting in November 2015, for […] Read more



(Deere.ca)

Deere dealer chain Cervus to seek real estate buyer

Reading Time: 2 minutes Prairie farm machinery dealer chain Cervus Equipment Corp. plans to sell about 10 properties where it now operates dealerships and become their long-term tenant. The publicly-traded Calgary company, which operates 72 farm and industrial equipment dealerships in Canada, Australia and New Zealand, said Tuesday it plans to seek out a sale-and-leaseback deal for about 10 […] Read more

(Monsanto.com)

Climate’s field software en route to Eastern Canada

Reading Time: 2 minutes San Francisco-based ag software firm and Monsanto subsidiary The Climate Corporation is making a run for the border with its Climate FieldView farm data suite. Appearing Wednesday at Canada’s Outdoor Farm Show, company representatives announced their suite of digital farm data tools, Climate FieldView, will be offered for sale in Eastern Canada this winter, for […] Read more