Reading Time: 3 minutes The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more
McDonald’s reiterates beef support during Beyond Meat test-drive
Ontario to host global test for McDonald’s pulseburger
Reading Time: 2 minutes The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more
Tim Hortons retreats from Beyond
Reading Time: 2 minutes Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s […] Read more
Restaurant Brands to boost outlets by 54 per cent within 10 years
Reading Time: 2 minutes Reuters — Restaurant Brands International said on Wednesday it plans to expand all three of its brands to more than 40,000 restaurants globally, a 54 per cent jump, over the next decade. Big fast food chains, including McDonald’s and KFC owner Yum Brands, have been aggressively expanding their international operations to counter slowing growth in […] Read more
Dairy Queen CEO tries to find new tastes, keep franchisees happy
Reading Time: 2 minutes Omaha | Reuters — The chief executive of International Dairy Queen Inc. is counting on the 79-year-old brand, owned by Warren Buffett’s Berkshire Hathaway, to adapt to changing consumer tastes rather than latch onto the latest fad, while ensuring that rising labour and food costs don’t squelch its franchisees. Troy Bader, who became CEO in […] Read more
‘Impossible’ meatless patty gets Burger King Whopper test
Reading Time: 3 minutes Reuters — Vegetarian burgers may finally be getting the recognition they need to go mainstream in the U.S. On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri. To mark the launch on April Fool’s Day, the burger giant […] Read more
Wendy’s sells stake in Arby’s owner
Reading Time: < 1 minute Reuters — Hamburger company Wendy’s Co. ended its decade-old ties with Arby’s as it sold its 12.3 per cent stake in the sandwich chain’s parent for US$450 million on Thursday, giving it a boost as it battles larger rivals McDonald’s and Burger King. Wendy’s will sell its stake to Inspire Brands, owned by Roark Capital, […] Read more
Olymel to pick up Ontario chicken processor Pinty’s
Reading Time: 2 minutes The meat packing arm of agrifood co-operative La Coop federee is set to boost its stakes in the Ontario packaged chicken and appetizer markets with a deal for Pinty’s Delicious Foods. Olymel announced Thursday it will buy Burlington, Ont.-based Pinty’s, including its three southern Ontario chicken slaughter and processing operations at Port Colborne, Paris and […] Read more
Maple Leaf buys further into ‘meat’ market
Reading Time: 2 minutes One of Canada’s biggest packaged meat companies is further expanding its space on the non-animal protein shelf with a deal for U.S. processor Field Roast Grain Meat. Maple Leaf Foods announced Nov. 30 it will pay US$120 million (C$153.9 million) for the Seattle-based company, which makes and markets premium grain-based “meat” and vegan cheese products. […] Read more
Weather, ‘economic challenges’ drag on A+W sales
Reading Time: 2 minutes Canadian burger chain A+W cites “poor winter weather” in most regions and “economic challenges” in its Alberta and Saskatchewan markets for flat sales in its first quarter. The Vancouver-based burger and root beer chain on Tuesday booked total sales of $245.16 million for the quarter ending March 26, up 0.6 per cent from $243.8 million […] Read more
A message from April Stewart, Country Guide's Associate Editor
