Reading Time: 2 minutes Reuters — U.S. meat processor Tyson Foods on Thursday launched its first vegetarian and mixed-protein products, including a beef and pea burger, as it seeks to compete with Beyond Meat and other companies catering to rising demand for plant-based alternatives to meat. Tyson is betting that meat eaters wanting healthier diets will see their blend […] Read more
Beyond Meat’s new competitor: Tyson’s pea-and-meat blended burger
KFC testing vegan ‘chicken’ burger in U.K.
Reading Time: < 1 minute Reuters — Yum Brands’ KFC is looking to tap into the popularity of plant-based protein foods by rolling out a vegan version of its classic chicken burger at some outlets in the U.K. The new burger, called “the Imposter Burger,” will have a fillet made from a meat substitute product, Quorn, instead of its classic […] Read more
Beyond Meat sees sales more than doubling in 2019
Reading Time: 2 minutes Reuters — Beyond Meat, a U.S. maker of plant-based burgers and sausages, said it expects to more than double its revenue and report breakeven EBITDA this year, sending the its shares up over 21 per cent. The company said it expects to record revenue of $210 million in 2019 (all figures US$), with break-even earnings, […] Read more
Tim Hortons to offer Beyond Meat for breakfast
Reading Time: 2 minutes The plant-based meat substitute that’s made its way to the menus of burger chains such as A+W in Canada and Carl’s Jr. in the U.S. is about to test itself against the Tim Hortons breakfast crowd. The coffee-and-doughnut chain announced Wednesday it’s now testing three types of breakfast sandwiches at “select” stores in Canada using […] Read more
Tyson sells stake in Beyond Meat
Reading Time: 2 minutes Reuters — Tyson Foods said on Wednesday it had sold its 6.5 per cent stake in vegan burger maker Beyond Meat, as the No. 1 U.S. meat processor looks to develop its own line of alternative protein products. The exit comes against the backdrop of rising tensions between the two companies after Tyson CEO Noel […] Read more
‘Impossible’ meatless patty gets Burger King Whopper test
Reading Time: 3 minutes Reuters — Vegetarian burgers may finally be getting the recognition they need to go mainstream in the U.S. On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri. To mark the launch on April Fool’s Day, the burger giant […] Read more
A+W to launch pulseburger next month
Reading Time: 3 minutes Canada’s second-biggest burger chain plans to roll out a new non-meat burger in the Canadian market starting in July. A+W Food Services of Canada on Thursday announced a July 9 release date for what it’s dubbed the Beyond Meat Burger at all its restaurants across the country, in what CEO Susan Senecal called “the fastest […] Read more
Tyson invests in non-meat protein
Reading Time: < 1 minute Reuters — Tyson Foods, the largest U.S. meat processor, took a five per cent stake in plant-based protein maker Beyond Meat amid growing pressure on food companies to reduce environmental and health risks by changing the way they source protein. Terms of the deal were not disclosed. Manhattan Beach, Calif.-based Beyond Meat sells plant-based burger […] Read more
A message from April Stewart, Country Guide's Associate Editor
