Reading Time: 3 minutes CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers […] Read more

Consumers want sustainable beef, but defining that may be murky

A+W’s ‘better ingredients’ device yields improved sales
Reading Time: 2 minutes Burger-and-root-beer chain A+W’s bid to differentiate its food in a crowded Canadian market appears to have paid its way in increased sales through 2014. Releasing their year-end results Wednesday, Vancouver-based A+W Revenue Royalties Income Fund and A+W Food Services of Canada reported net income of $5.84 million on $318.37 million in sales from the 790 […] Read more
A+W tightens chicken supply requirements
Reading Time: 2 minutes Canada’s No. 2 burger chain, in the midst of a bid to carve out new market space for its beef and eggs, now plans to differentiate its chicken burgers and chicken strips in the same way. A+W Food Services on Monday announced the latest step in its “Our Ingredients Guarantee” campaign, pledging it will “only […] Read more

A+W pledges another ‘major ingredient change’ ahead
Reading Time: 3 minutes Canada’s second-biggest burger chain plans to follow up its new sourcing policies for beef and eggs with a third “major ingredient change,” due out next week. While releasing their results for the third quarter ending Sept. 7, A+W Revenue Royalties Income Fund and A+W Food Services of Canada said the ingredient change is set to […] Read more