What do the most successful farmers do that gives them the marketing edge?
Marketing decisions are much like production decisions — doing many little things right improves yields. But there’s no denying the hard facts, some farmers are just better at it.
Even so, they don’t think they do anything that other farmers can’t do too. On the surface, it seems Ian Lepp from Manitoba markets his crops very differently than Ken Motiuk from Alberta. In part, that’s personal preference, but a large part of the reason is because their farms are so different.
Despite the 30-year spread in their ages and despite the equally big differences in their backgrounds, skills, approaches and networks, however, their strategic approach to the market is remarkably similar.
Both are disciplined. Both are effective planners. And both are excellent marketers.
