New Brunswick’s Agri-Food Market Development Program has pledged $210,000 to help farmers and agribusinesses market the province’s food production locally.
“This program offers our agri-food producers additional tools to market and promote the quality products they grow and produce here in New Brunswick,” Agriculture Minister Ronald Ouellette said in a release Friday.
The larger program is meant to provide cost-shared assistance to farmers, farmers’ markets, associations and agri-food businesses to “help improve the sale and consumption of local agri-food products through marketing initiatives such as road signage, promotion activities, agri-tourism, developing and launching new products, and establishing marketing groups.”
Read Also
Alberta harvest just ahead of average pace
The harvesting of all crops in Alberta reached 42 per cent complete as of Sept. 9, compared to the five-year average of 40 per cent. The provincial agriculture department noted combing was highlighted by little or no rain.
To date, 148 projects have benefited from over $1 million in funding from the program, which is now in its third year, the province said Friday.
“Increasing the sale and consumption of New Brunswick agri-food products within the province will help the industry be an important player in government’s objective of achieving self-sufficiency,” Ouellette said.
“New Brunswick farmers are a hard-working and diverse group who often are in the best position to know what is required to promote their high-quality, New Brunswick agri-food products,” he said in the release. “This program provides assistance for them to make those choices.”
