Canada Bread takes legal action against Maple Leaf in bread price fixing matter

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Published: September 12, 2024

Photo: Getty Images

Canada Bread Company has taken legal action against Maple Leaf Foods in a move it says will protect its financial and legal interests in relation to an ongoing alleged bread price fixing matter.

In a news release today, Canada Bread alleged that Maple Leaf Foods personnel “directed and participated in certain anti-competitive conduct” that was investigated by Canada’s competition bureau and then “used Canada Bread as a shield” after Canada Bread was fined $50 million in 2023. Maple Leaf Foods was then majority owner of Canada Bread, which has been owned by Grupo Bimbo (Bimbo Canada) since 2014.

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In 2023 Ontario’s Superior Court fined Canada Bread after the company pled guilty to four counts of fixing bread prices in 2007 and 2011. The allegations came to light in an industry-wide federal investigation launched in 2017 by the Competition Bureau.

Canada Bread’s claim against Maple Leaf seeks to hold the company to account “for any and all of its costs, expenses and damages resulting from such breaches, including those related to the Competition Bureau’s investigation.”

Earlier this summer, grocery giant Loblaw (Loblaw Companies Limited) and parent company George Weston Limited announced that a $500 million settlement had been reached in a class action suit concerning their involvement in the bread price-fixing scandal. The parties named in the class action suite are Loblaw, George Weston, Canada Bread, Sobeys, Metro, Wal-Mart and Giant Tiger, according to class action firm LPC Advocats’ website.

About The Author

Geralyn Wichers

Geralyn Wichers

Digital editor, news and national affairs

Geralyn graduated from Red River College's Creative Communications program in 2019 and launched directly into agricultural journalism with the Manitoba Co-operator. Her enterprising, colourful reporting has earned awards such as the Dick Beamish award for current affairs feature writing and a Canadian Online Publishing Award, and in 2023 she represented Canada in the International Federation of Agricultural Journalists' Alltech Young Leaders Program. Geralyn is a co-host of the Armchair Anabaptist podcast, cat lover, and thrift store connoisseur.

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