Agi3’s AI-powered individualized farm insurance products win innovation prize

Awards handed out at Ag in Motion 2025

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Published: 6 hours ago

Agi3’s AI-powered individualized farm insurance products win innovation prize

Glacier FarmMedia—Agi3’s tailorable crop insurance, property insurance and contract shortfall protection products took top prize in the business solutions category in the Innovations Program Awards, handed out ahead of Ag in Motion 2025.

AgriEnhance

Agi3 Risk Services rolled out its AgriEnhance program in 2023.

The program uses data like legal land descriptions, normalized difference vegetation index (NDVI), climatic volatility, soil type and soil moisture, and combines it with farms’ crop plans, claims and production history to generate an individualized premium for the farm based on its specific risk profile. The process is powered by artificial intelligence.

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Producers frequently use the program to complement AgriInsurance crop insurance, though some farms use it as standalone insurance alongside AgriStability said Kyle Gibson, Agi3’s managing director of operations. It can be used on an individual crop or whole-farm basis.

Premiums may vary based on if the canola is planted in the north end or the south end of the farm that year, Gibson said.

“We’re pricing your risk. We’re not pricing your neighbor’s risk into your premiums,” Gibson said.

Agi3 is looking to incorporate behavioral data into its insurance as well.

“We can link in and we can see your combine, and what it’s doing, how it’s being used. You can let us know some of your best management practices are,” Gibson said.

Based on this data, the farm’s score could go up and that will correlate to a discount.

“It’s monetary compensation by discounting.”

Agi3 is currently working with a select farms on this type of insurance.

ForwardProtect

Agi3 launched ForwardProtect this year. The program protects farms from penalties if they can’t fulfill forward contracts due to issues like yield shortfalls.

Agi3 founders Ray Bouchard and Lysa Porth saw the need for the program after many producers weren’t able to fulfill contracts after 2021’s severe drought, Gibson said.

“Since then, forward contracting has decreased significantly,” he said.

“Now we can come in there and give them the confidence to go after that price increase,” because the farmer knows they’ll be backed up should things go wrong, Gibson said.

ForwardProtect is also individualized to the farm.

FarmElevate

FarmElevate is a property and casualty insurance product designed to give strong coverage to “best in class” farms, said Gibson.

The program targets farms that are following best risk management practices, are more progressive with data sharing, have strong data integrity and accuracy, and may be growing or may have a lot of equipment that may not be fully covered by conventional insurance. For example, the farm may need higher loss-of-use coverage than offered by their current insurance policy.

About The Author

Geralyn Wichers

Geralyn Wichers

Digital editor, news and national affairs

Geralyn graduated from Red River College's Creative Communications program in 2019 and launched directly into agricultural journalism with the Manitoba Co-operator. Her enterprising, colourful reporting has earned awards such as the Dick Beamish award for current affairs feature writing and a Canadian Online Publishing Award, and in 2023 she represented Canada in the International Federation of Agricultural Journalists' Alltech Young Leaders Program. Geralyn is a co-host of the Armchair Anabaptist podcast, cat lover, and thrift store connoisseur.

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