The Marketing Puzzle – for Oct. 11, 2010

Reading Time: 13 minutes A call, a put, a naked writer. At-the-money, in-the-money, out-of-the-money. It s enough to make you think you re locked inside a jigsaw puzzle where none of the pieces fit. In fact, though, if you go to some online dictionaries of grain marketing terms, you ll find these are a mere handful of the sub-categories […] Read more

New Horizons

Reading Time: 4 minutes On the morning that Country Guide caught up with him, Leon Ternan was heading out to drive combine after he had worked on some bookkeeping and then made time to read his marketing newsletters. What other profession gives you this kind of variety? Leon says. Sometimes I am asked why I spend so many hours […] Read more