Reading Time: 4 minutes Many People Believe That The Difference Between Being A Good Or A Poor Marketer Is Simply One Of Being A Good Judge Of Market Outlook. I’m Not One Of Them There are times when a cash contract is the best alternative, and there are times the use of a commodity trading account is the best […] Read more
How To Blend Cash Contracts And Commodity Trading Into A Market Plan
These chart signals aren’t foolproof, but they can help you time your sales for better market results
Reading Time: 4 minutes You aren’t the only one to ever feel this way. You push your chair away from the computer and mutter to yourself, “Marketing, it’s just a giant puzzle at times.” You feel both a little intimidated by markets and a little frustrated as well. Whenever you price your grain, sure enough, the market continues to […] Read more
Looking Out For New-Crop Pricing Opportunities
Reading Time: 4 minutes Keeping a lookout for new-crop pricing opportunities makes you more money in the long run. Locking in profits well ahead of the drill or planter can increase your odds of pricing success. For many grain marketers as well, pricing ahead of spring seeding ensures that grain shipped off the combine next fall is sold profitably. […] Read more
Why Hedge The Canadian Dollar?
Reading Time: 3 minutes Whether you’re a grain, oilseed, specialty crop or livestock producer, the Canadian dollar has caused you a lot of pain in the last year. And there may be much more to come. Remaining exposed to the rising Canadian dollar is likely to have a direct financial impact on the bottom line of Canadian producers in […] Read more
Why The Best Plans Start At Home
Reading Time: 4 minutes Many factors influence your selling plan. They include politics, weather, and supply and demand fundamentals. But some of the most important start at home, including personal feelings, attitudes and financial requirements. The better you understand how and why these factors should or should not influence your plan, the better and faster you’ll be able to […] Read more
Clear Goals: Your First Step To Marketing Success
Reading Time: 3 minutes Know what you want from your marketing program. It’s important in fact that you know it well enough to be able to actually write it down. Without clear marketing goals, you may be heading for frustration. Worse, you may be on a non-stop path to failure. It’s also important that your marketing goals be realistic, […] Read more
Discipline (or, the fine art of managing greed)
Reading Time: 3 minutes First of a four-part series on how to build and monitor your marketing plan It’s a cold snowy day in early February. You’re just running into the house to warm up and to listen to the radio for updated grain prices. At that very same moment, meanwhile, many miles away at the Chicago Board of […] Read more
A message from April Stewart, Country Guide's Associate Editor
