The burning of the brand kicks off Agribition every year. Photo: Melissa Jeffers-Bezan

Agribition 2024 burning of the brand focuses on community 

Roughriders head coach Corey Mace launches Agribition by burning the brand

Reading Time: 2 minutes The 53rd Western Canadian Agribition kicked off on Monday morning with the annual burning of the brand. Agribition CEO Shaun Kindopp said although the burning of the brand usually leans more politicaly with different dignitaries, this year they decided to focus on community. That’s why Saskatchewan Roughriders head coach Corey Mace was the one who […] Read more




A group of attendees at the networking event pose for a ‘family photo’ outside the Business Lounge at Canada’s Outdoor Farm Show. Photo: Greg Berg

Italian contingent visits Canada’s Outdoor Farm Show

Reading Time: < 1 minute A group of Italian delegates, representatives and business leaders gathered at Canada’s Outdoor Farm Show as part of its Italy Agtech Roadshow that’s visiting locations in Ontario and Quebec. The group aims to raise awareness for Italian technologies and businesses in order to look for opportunities to help promote them in Canada.



Stephen Nicholson is predicting high demand for wheat and canola.

Good demand expected for Canada’s two biggest crops

Reading Time: 2 minutes Stephen Nicholson, global sector strategist of grains and oilseeds for Rabobank, said the U.S. hard red winter crop is big and getting larger as the weeks tick by. On the surface that sounds like it would be bad news for Canada's spring wheat growers, but he said big yields often correlate to low protein levels for U.S. HRWW.