Reading Time: 6 minutes At first, these two big deals seem very similar. In 2017 John Deere spent US$305 million to buy Blue River Technology, a firm that was developing artificial intelligence for agricultural robotics. Then, this past summer, the green brand announced it is bringing another tech firm into the fold, this time spending US$250 million on a […] Read more
Deere’s technology breakthrough
In a major move, John Deere adds market-ready autonomy to its portfolio. Your chance to buy is coming soon
Deere considers rejected offer its “best and final” as strike continues
Reading Time: 2 minutes Reuters – Deere & Co said on Wednesday its latest offer rejected by the United Auto Workers (UAW) union is the U.S. tractor maker’s “best and final offer”, adding that it will keep all options open as the workers’ strike continues. Workers at the Illinois-based company continued their three-week-old strike a day after they voted […] Read more
Deere’s U.S. workers on strike after rejecting deal
Reading Time: 2 minutes Reuters — Thousands of Deere and Co. workers began a strike on Thursday, the United Auto Workers (UAW) said, days after overwhelmingly rejecting a six-year labour contract that was agreed on with the tractor maker. Earlier this month, the world’s largest farm equipment maker and the UAW union reached an agreement after weeks of negotiation […] Read more
CNH to temporarily shut several plants in Europe
Eight-day shutdown due to supply disruptions
Reading Time: < 1 minute Reuters — Italian-American vehicle maker CNH Industrial said Wednesday it will temporarily shut several of its European agricultural, commercial vehicle and powertrain manufacturing facilities due to the disruptions of procurement of components, including semiconductors. The maker of farm machinery, Iveco commercial vehicles, construction equipment and powertrains plans to shut the concerned plants for eight working […] Read more
Deere’s U.S. workers set to strike as UAW fails to reach deal
Reading Time: 2 minutes Reuters — Thousands of Deere and Co. workers were set to go on strike, days after overwhelmingly rejecting a six-year labour contract that was agreed on by United Auto Workers negotiators and the tractor maker. Earlier this month, the world’s largest farm equipment maker and the UAW reached an agreement after weeks of negotiation on […] Read more
Machines vs. climate
Shrewd machinery purchases have always been essential on the farm, but not like this. Emerging technologies mean huge potential payoffs for getting it right, and even bigger penalties if you don’t. Think precision farming. Think surviving climate change
Reading Time: 8 minutes In the last two or three decades, farmers have been offered a dizzying array of new features on ag equipment. There’s more power, more capacity, auto guidance, the list goes on. Yet now, looking to the future, it will be even more crucial to make the best possible purchase decisions and to integrate your technology […] Read more
Deere lifts 2021 forecast on solid equipment demand
Reading Time: 2 minutes Reuters — Deere and Co. on Friday raised its full-year earnings forecast after quarterly profit topped Wall Street estimates on the back of strong demand for farm and construction equipment. The world’s largest farm equipment manufacturer now expects net income in fiscal 2021 to be between $5.7 billion and $5.9 billion, up from a range […] Read more
Brandt to buy Deere dealership chain Cervus
Regina firm to pay $302 million in all-cash deal
Reading Time: 2 minutes The world’s biggest privately-owned chain of Deere construction and forestry equipment dealerships is set to expand its reach into Deere farm equipment in a major way. Brandt Tractor, the equipment sales arm of the Regina-based Brandt Group, on Monday announced an agreement to buy all of publicly-traded Cervus Equipment Corp. for $19.50 a share, valuing […] Read more
A “manual” for the farm
Luke Sheppard’s lessons from 20 years at Deere
Reading Time: 5 minutes What do you get when a John Deere insider writes about business? Well, this is no run-of-the-mill self-help book. It’s designed and written just like that tractor service manual on your shop shelf. It’s packed with specific instructions, diagrams and spreadsheets, all designed to help the reader take logical steps and methodically correct problems or […] Read more
Deere, Bear Flag aim to automate tractors as ‘fast as possible’
Reading Time: < 1 minute Reuters – U.S. tractor maker Deere & Co said on Thursday it would buy tech startup Bear Flag Robotics for $250 million, with the goal of developing over the next year systems Deere can sell to allow farm tractors to operate without a human driver in the cab. “We are effectively in market with real […] Read more
A message from April Stewart, Country Guide's Associate Editor
