Canada’s Rogers Communications launched Rogers Satellite on Tuesday, a direct satellite-to-mobile service, allowing users to remain connected in highly remote areas of the country.
The service lets users connect directly with satellites and gain access to the internet and apps such as WhatsApp, Google Maps and X, without the need for cell towers.
WHY IT MATTERS: Canadian farmers and residents or rural and remote areas continue to struggle with adequate cellular and internet service.
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The move is aimed at attracting people to its plans as the telecom service provider grapples with competition from rivals BCE and Telus.
The company priced the service at C$15 monthly and has plans to expand to support data and voice services next.
In April 2023, the company partnered with satellite provider Lynk Global and Elon Musk’s SpaceX to deliver satellite coverage for 4G and 5G phones, starting with SMS in areas of Canada without network access.
