While it’s not exactly as futuristic as 2001: A Space Odyssey, it’s no longer such a big stretch to imagine the day when a single operator anywhere in the world can remotely control 25 to 30 tractors, and when our crops effectively send us emails letting us know what they need. As professor and chair[...]
Why Kubota thinks you’ll buy more of its farm equipment
As I walked through Kubota’s new headquarters in Grapevine, Texas, one particular observation stood out to me. In other companies’ offices and engineering centres that I’ve visited, there was never any shortage of images of the brand’s machines lining the hallway walls. The offices in the Kubota building were stylish and comfortable with plenty of[...]
It’s YOUR farm data
Long before the social media scandal that rocked Facebook and bankrupted Cambridge Analytica, Kelly Bronson was looking into how data is collected, who uses it and how they are benefitting from it in Canada’s agri-food sector. “For a couple of years, I’ve been doing qualitative research into the social scientific aspect of data collection in[...]
How "free" is the free trade in agricultural equipment?
In the last few years, we’ve heard a lot of passionate political speeches about so-called free trade agreements. It’s a topic that is really more than a century old in this country, going back as far as 1911 when the failed push for “Reciprocity” between Canada and the U.S. made headlines as a hot-button issue.[...]
A message from April Stewart, Country Guide's Associate Editor
