Latest articles

Deere strengthens its tractor promise

More models and a unique fuel guarantee to boost Deere’s European presence

Several years ago, John Deere was one of the earliest brands to give the digital component of its equipment a strong emphasis. Without a doubt they were ahead of all the major brands, which have since recognized the growing importance of that technology. Now, Deere is again getting ahead of curve by using the data […] Read more

And the Oscar goes to…

Brands claim top design awards at home and abroad

The Agritechnica machinery show in Germany, which takes place every two years, has its own set of Tractor of the Year awards. A group of European journalists pick what they collectively think are the best tractors in each of four different categories, including best field tractor, best utility, best speciality and best overall design. This […] Read more

‘Xaver’-ing success

AGCO’s MARS project lands a new name ahead of its market release

Several months ago Country Guide reported on the field robot project called MARS, which is an acronym for Mobile Agricultural Robot Swarms. It began as a joint research project between the European Commission and AGCO’s Fendt brand. At the Agritechnica machinery show in Hanover, Germany, in November, AGCO revealed the project has moved beyond the […] Read more

Amazone sprayers go high tech

Is this the next brand you should look at in sprayers?

There’s no shortage of short-line ag implement manufacturers, and in almost any of them, the corporate executives will tell you they are now playing in a crowded marketplace. But the head of Germany-based Amazone is more bullish, saying his firm has the recipe for growth, and that he’ll be able to continue finding new markets […] Read more

New C Series RoGators

AGCO re-engineers its sprayer line with LiquidLogic technology

If there’s one word that’s taking up a lot of air in the room when it comes to herbicide discussions this year, it’s “resistance.” The growing threat from herbicide-resistant weeds has become a reality in nearly all regions and threatens to get much worse. Everyone in the industry is looking for solutions, and AGCO thinks […] Read more

Dawn of the ‘smart’ combine

Automated and self-adjusting threshing systems become the norm

Combine manufacturers have made giant strides toward machine automation. Yes, there still needs to be an operator in the cab (and we’re likely some distance away from changing that), but a growing number of today’s combines are making their own decisions about how to adjust their operations on the go for maximum threshing efficiency and […] Read more

Case IH shifts gears

New transmissions debut in the Steiger and Maxxum tractor lines

Cole Carling, marketing manager for Case IH Maxxum and Puma tractors, was telling our group of farm machinery writers what’s going to be different in the 2018 Maxxum tractors we’ll see rolling off assembly lines starting this fall. Carling was talking to us in Boone, Iowa in August, and said, “We’re introducing new styling… It’s […] Read more

Right from the farm

Farmer-owned Capricorn Bay bridges the planter-drill divide

The Prince family runs a large-scale family farm in southwestern Manitoba, where for years they have wished for a single, effective piece of seeding equipment that they could use for all of their crops. Now, they’ve turned that dream into a market-ready implement and a fledgling equipment brand. Their on-farm creation, the PPS planter, can […] Read more

John Deere looks to 2018

New combines figure big in the green brand’s plan to get you buying

Stretched out across the large grassy lawn in early June in front of John Deere’s Harvester Works in Moline, Illinois, was a broad assortment of equipment, with marketing staff showing off to the farm media from Canada and the U.S. what Deere would be adding to its product line for 2018. Several of the machines […] Read more

A new machinery brand for Canada

Australian manufacturer K-Line makes a big jump into the North American market

If you were a farm equipment manufacturer in a country that is its own continent, where would you look to make your first expansion into the international market? For the Australian company K-Line, the choice was easy. Head to North America. “It’s really one of the best moves we’ve made, as far as our company […] Read more