GFM Network News


Kubota has introduced its second-generation M7 tractor series, the M7-2.

Kubota updates its flagship M7 tractor line

The M7-2 series brings new technology and introduces the Deluxe model

Reading Time: 2 minutes It was a poorly kept secret in 2018 that Kubota was about to introduce an updated version of its most powerful tractor, the M7 Series, into North America. In fact, the brand showed a newer M7-2 at the Agritechnica machinery show in Germany in 2017. Now, however, the updated tractor line has finally arrived on […] Read more

AGCO is putting more distance between its major brands at the dealership level.

What’s next for Massey Ferguson?

AGCO injects new life into the MF brand in Europe, promising to add “an avalanche” of new products in bright red paint

Reading Time: 8 minutes The attitude of marketing staff and the overall experience of just being at AGCO’s giant display at Agritechnica this year was different than I’d seen in past years. The stand was clearly divided between the company’s two primary brands sold in Europe: Massey Ferguson and Fendt. Then, an incident really drove home the reality of […] Read more


A newly developed system created by Claas and a consortium of companies uses a stereoscopic camera to guide an implement during in-crop tillage.

Conventional thinking

Machinery manufacturers are offering European farmers new options for in-crop weed and pest control

Reading Time: 5 minutes Walking the 15 kilometres or so of aisles at Agritechnica in November, one trend was hard to miss. It was in the tillage segment, where the number of options and the sophistication of that technology is obviously on the rise. Efficiency has always been the driving force behind farm machinery evolution, but it’s clear that […] Read more

Representatives of the McCormick brand were ecstatic when they went on stage to claim their Best Utility Tractor title during the 
Tractor of the Year awards ceremony at Agritechnica.

And the Oscar goes to…

Brands claim top design awards at home and abroad

Reading Time: 4 minutes The Agritechnica machinery show in Germany, which takes place every two years, has its own set of Tractor of the Year awards. A group of European journalists pick what they collectively think are the best tractors in each of four different categories, including best field tractor, best utility, best speciality and best overall design. This […] Read more


AGCO’s Fendt brand won a Silver Innovations Award at Agritechnica for its all-electric e100 Vario, which has the capabilities of a 65-horsepower conventional tractor but shorter run time.

Re-energizing electric drive

Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification

Reading Time: 6 minutes It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more

Professor Dr. Hans Griepentrog of Hohenheim University in Germany presented his views on the “digitization” of agriculture at a September press conference ahead of the 2017 Agritechnica show.

The 80 per cent solution

Automated equipment and big data will go a long way in agriculture, but not the whole way

Reading Time: 5 minutes At an official dinner prior to Agritechnica in Germany, I had the good fortune to be seated next to one of the conference’s guest speakers, Dr. Hans Griepentrog. He heads up the School of Agricultural Technology at Hohenheim University in Germany, and his vision of farming technology is definitely a futuristic one. Over dinner, I […] Read more


Morris Industries gets $3.4 million for manufacturing, innovation

Reading Time: 2 minutes Morris Industries in Morris, Man. is receiving more than $3.4 million from the Western Economic Diversification Canada’s (WD) Western Innovation (WINN) Initiative, to commercialize an advanced manufacturing process and create new farm equipment products. The funding support will be a co-investment with Morris to accelerate implementation of new manufacturing technology that will incorporate advanced features […] Read more

The 428 horsepower Kirovets K744 joined the MTZ tractor line in Canada in June. Base price for this tractor is just US$198,000.

A new Tier 3 tractor

MTZ Equipment adds the aggressively priced, high-horsepower Kirovets tractors to its lineup

Reading Time: 4 minutes Any farmer who’s ever worn a hat with a machinery-brand logo on it has likely heard of Belarus tractors, although that doesn’t mean all those farmers ever believed that Belarus really measured up to the top-selling North American-built machines, whether in green, red, blue or yellow. That’s fair enough, because right from their introduction to […] Read more


More than 450,000 people from around the world visited Agritechnica in 2015.

Farm machinery goes where politicians fear to tread

Reading Time: 5 minutes A couple of interesting and potentially surprising announce­­ments arose in January from DLG, the German Agricultural Society, which organizes the world’s largest farm machinery show called Agritechnica. First, DLG revealed it is creating an independent subsidiary organization in Russia.  Second, it announced it had reached an agreement with the Iranian Ministry of Agriculture to help […] Read more

At the 2013 Agritechnica, Fendt introduced the X Concept tractor, which is capable of delivering 700-volt DC power to implements. But it is not yet market ready.

ElectricPOWER your farm implements?

These 700-volt systems may be the kickstart the industry needs

Reading Time: 3 minutes For a group of young boys standing around the Fendt display at the Agritechnica machinery expo in Hanover, Germany, earlier this winter, the prototype model Former 12555X electric hay rake on show was a little like a video game. By sliding a finger across a screen, they could use the touch pad computer on the […] Read more