This Lemken concept autonomous unit is much larger than most that have been developed.
 Photo: John Greig

5 lessons learned at Agritechnica

Reading Time: 4 minutes I spent five days at Agritechnica 2023 and here are five things I learned. It’s a challenge sometimes to pull out the strong European policy influence on exhibitors and farmers at this show, but there are lessons for Canadian farmers, and the technology created to manage European problems in some cases will make economic sense […] Read more


Photo: John Greig

Agritechnica wrap-up: New combines, tractors and industry trends

Reading Time: < 1 minute Agritechnica is the world’s largest agriculture machinery show, drawing more than 400,000 people from around the world to Hannover, Germany. Glacier FarmMedia Senior Technology Editor John Greig was there and summarized the major product launches and some of the ag-tech industry trends he observed. – John Greig is a senior editor with Glacier FarmMedia. Watch for much […] Read more

The new Massey Ferguson 9S is the company’s highest horsepower tractor in its lineup at up to 425 horsepower.  Photo: John Greig

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures

Reading Time: 3 minutes Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more


Marcel Kringe, founder and CEO and Courtney Baxter, global marketing manager, with Bushel Plus show one of the combine concaves they are marketing at Agritechnica.  Photo: John Greig

Agritechnica update: Canadian content and a John Deere update

Reading Time: 2 minutes There’s significant Canadian content at Agritechnica. Large companies like AGI and MacDon have impressive displays with significant real estate. I also happened upon the Canada pavilion, packed with companies familiar to many of us, including Honey Bee, Mankato, Schulte and Bushel Plus. The companies say that there’s value in companies from Canada banding together to […] Read more

Dirk Vandenhirtz, CEO and founder, left, and Darrell Bailey, North American business development lead with Crop.zone.  Photo: John Greig

Agritechnica update: Give a big shock to weeds

Reading Time: 2 minutes Farmers are being pushed to find an alternative to desiccants to burn down crops, as companies are increasingly leery of herbicides approved close to harvest. People have been shocking weeds with electricity for 100 years, but the return on the electricity invested and the technology required to do so safely haven’t always worked. Crop.zone is […] Read more



Kubota has introduced its second-generation M7 tractor series, the M7-2.

Kubota updates its flagship M7 tractor line

The M7-2 series brings new technology and introduces the Deluxe model

Reading Time: 2 minutes It was a poorly kept secret in 2018 that Kubota was about to introduce an updated version of its most powerful tractor, the M7 Series, into North America. In fact, the brand showed a newer M7-2 at the Agritechnica machinery show in Germany in 2017. Now, however, the updated tractor line has finally arrived on […] Read more


AGCO is putting more distance between its major brands at the dealership level.

What’s next for Massey Ferguson?

AGCO injects new life into the MF brand in Europe, promising to add “an avalanche” of new products in bright red paint

Reading Time: 8 minutes The attitude of marketing staff and the overall experience of just being at AGCO’s giant display at Agritechnica this year was different than I’d seen in past years. The stand was clearly divided between the company’s two primary brands sold in Europe: Massey Ferguson and Fendt. Then, an incident really drove home the reality of […] Read more

A newly developed system created by Claas and a consortium of companies uses a stereoscopic camera to guide an implement during in-crop tillage.

Conventional thinking

Machinery manufacturers are offering European farmers new options for in-crop weed and pest control

Reading Time: 5 minutes Walking the 15 kilometres or so of aisles at Agritechnica in November, one trend was hard to miss. It was in the tillage segment, where the number of options and the sophistication of that technology is obviously on the rise. Efficiency has always been the driving force behind farm machinery evolution, but it’s clear that […] Read more