For the Andersons, key skills are learning to invest strategically in Right Cross Ranch, and also how to promote it on Facebook and their web page.

Taking the bull by the horns

Western Canada’s beef producers have taken control of their industry, achieving a level of stability that seemed gone forever. Here’s part of that story

Reading Time: 8 minutes Statistically, at least, it seems the long, sharp decline in Western Canada’s cattle business has stabilized. To say it’s closing the book on one of the most momentous stories in the entire history of Canadian agriculture (or for that matter, of agriculture anywhere in the world) is perhaps going too far. But it’s been an […] Read more

Selling land and inventory as soon as possible is not the best financial approach when winding down a farm business.

When the time comes to downsize

To paraphrase Canadian country singer Corb Lund, perhaps you have decided that everything is NOT better with cows around

Reading Time: 4 minutes Maybe it is time to consider gracefully exiting your farm business. There could be multiple reasons for the decision: just one too many tough harvests; an terrible spring for calving out cows like the one Alberta and Saskatchewan saw in 2018; children who genuinely have no desire to carry on the farm business; or perhaps, […] Read more


It is as viable as any other type of production,” she says, and for Rachel Hebert, here with husband Tyler and children Avery and William, added benefits come with a secure, branded business and loyalty-based links to their customers.

Strategically grass-fed

In the heart of Alberta feedlot country, this farm secures its future in value-add

Reading Time: 8 minutes The story of Trail’s End Beef reads like the script for a reality television show. First, there’s a female protagonist — city-raised, private-school educated, a show jumper with an MA in history, a book author. She’s tall, lanky, blonde, engaging, a go-getter. Vegetarian. Then, there’s the male lead, also tall, also lanky. Raised on a […] Read more