Anyone who has operated or worked on repairing machinery has from time to time cursed the engineer who came up with an awkward design, or when fighting with a part that is nearly impossible to remove and replace when it fails. But what if one of the major brands knocked on your door and asked[...]


The diversity gap
Canada’s population is becoming increasingly diverse. Statistics Canada estimates that immigrants made up roughly 22 per cent of the population in 2016, and our country expects to welcome over 400,000 more per year until 2024. This will almost certainly result in a continually growing percentage of visible minorities among Canada’s working age people over the[...]

Why Kubota thinks you’ll buy more of its farm equipment
As I walked through Kubota’s new headquarters in Grapevine, Texas, one particular observation stood out to me. In other companies’ offices and engineering centres that I’ve visited, there was never any shortage of images of the brand’s machines lining the hallway walls. The offices in the Kubota building were stylish and comfortable with plenty of[...]

How "free" is the free trade in agricultural equipment?
In the last few years, we’ve heard a lot of passionate political speeches about so-called free trade agreements. It’s a topic that is really more than a century old in this country, going back as far as 1911 when the failed push for “Reciprocity” between Canada and the U.S. made headlines as a hot-button issue.[...]

To the South Pole and back, on a Massey Ferguson
At the North Pole, it was December 9, and the jolly old elf in the bright red suit was preparing as usual for his annual Christmas Eve sleigh ride. A world away, meanwhile, and even more incredibly, an expedition aboard a bright red Massey Ferguson 5610 tractor was powering its way to the geographic South[...]