On-farm leadership is more than the skills we usually think of when defining a leader. This article looks at what farm leadership is really about.– April Stewart, CG Associate Editor When we think of strong leaders we often leap to examples like politicians, sport coaches and the CEOs of large corporations, so it’s little surprise[...]
Governing the farm
Like many farms with added complementary enterprises like a trucking company or livestock barn or a seed business, Tomtene Seed Farm at Birch Hill, Sask., has developed systems to juggle all the moving parts. “Maintaining identification and producing seed products of quality merit takes a shift in thinking about the products, about production, about the[...]
Family brand
Marketing experts say your farm already has a brand, and regardless of whether you give it a moment’s thought, and regardless of whether you try to manage it, that brand is your farm’s identity. It’s how you are perceived. Indeed, the people who devote their careers to thinking about these things have an even simpler way of making their point: Your farm is your brand. For most farms, your brand is conveyed by your last name — a reputation shaped and seasoned by multiple generations. The question is, can you manage your brand to give a boost to your farm business? In the case of Alberta brothers Jim and Bill Hole, their greenhouse business has been built on a brand of trust garnered by their much-loved mother. Today, the brothers’ challenge is to leverage that brand in order to build sales among time-stretched, next-gen customers. Here’s how they plan to do just that.
Winter is disappearing in a swirl of warmth and sunshine in St. Albert, on the northwest edge of Edmonton. Airseeders are poised about the countryside, and calves are nuzzling their mothers. This is the kind of day when Canadians rediscover that their heritage rises from the soil, thanks to the sweat of farm families. Across[...]Ontario’s Dairy Jewel
My father heaved great sighs as we drove along. In the seat beside him, I was a young girl accompanying her Dad to dairy cattle sales in Tavistock, in the heart of Ontario’s Oxford county, and already I knew that these were sighs mixed with admiration and jealousy. “Ohh,” he would say, “see the corn[...]
A message from April Stewart, Country Guide's Associate Editor
