For many western Canadian farmers this is the fourth consecutive year with harvest progress seriously stymied by weather issues. Fall rains and snows have resulted in significant loss of crop quality and/or an increased reliance on costly drying of crops in each of those years. For some farmers, inclement weather has even resulted in crops[...]
Our toughest marketing challenge
Rodney Dangerfield built a comic career on his signature line: “I don’t get no respect.” But for the agricultural industry, loss of respect is no laughing matter. The public perception of agriculture is steadily eroding. Last fall, Harris Interactive asked 2,537 Americans to name the most prestigious occupations. As you might guess, doctors topped the[...]
