Our data road map

Canada is awash in agricultural data that’s not being used to its full potential by farmers, researchers, or the government. Now, work has begun to try and improve that situation. “There’s a lot of information that exists electronically, but we need to give farmers control of their data so they can use it and flow[...]

650,000 blue jackets

There are almost 650,000 of them spread across the United States, Puerto Rico and the Virgin Islands, and they can be found everywhere from large, urban cities to small, rural towns. Every single one of the 650,000 is also a unique individual, with their own background and interests. But there is at least one thing[...]


Building a better bridge between farmers and consumers

Although public and private marketing campaigns aimed at bridging the gap between farmers and consumers are making real strides, two studies conducted in 2014 point out just how far apart the two groups are in their attitudes to modern agriculture and food production. Agriculture and Agri-Food Canada (AAFC) commissioned a $100,000 qualitative research study from[...]