The new Massey Ferguson 9S is the company’s highest horsepower tractor in its lineup at up to 425 horsepower.  Photo: John Greig

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures

Reading Time: 3 minutes Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more

Marcel Kringe, founder and CEO and Courtney Baxter, global marketing manager, with Bushel Plus show one of the combine concaves they are marketing at Agritechnica.  Photo: John Greig

Agritechnica update: Canadian content and a John Deere update

Reading Time: 2 minutes There’s significant Canadian content at Agritechnica. Large companies like AGI and MacDon have impressive displays with significant real estate. I also happened upon the Canada pavilion, packed with companies familiar to many of us, including Honey Bee, Mankato, Schulte and Bushel Plus. The companies say that there’s value in companies from Canada banding together to […] Read more



Buhler Industries’ Versatile Nemesis 235 tractor. (Versatile-ag.com)

Buhler books bigger profit as supply chain issues pass

Company now seeking 'long-term investment partner'

Reading Time: 2 minutes The maker of Versatile tractors and Farm King equipment says the supply chain issues that have pressured its quarterly bottom line have begun to clear. Winnipeg-based Buhler Industries on Aug. 14 reported net income of $16.1 million on $67.6 million in revenue for its second quarter ending June 30, up from $1.1 million on $57.8 […] Read more


(Mahindra Tractors video screengrab via Facebook)

India’s Mahindra aims to double tractor exports with new platform

Oja line to be introduced in North America

Reading Time: < 1 minute Mumbai | Reuters — India’s largest tractor maker, Mahindra and Mahindra, launched a new platform to manufacture lightweight tractors on Tuesday, which would enable the company to double its exports within three years, a senior company official told Reuters. The new platform, named Oja, was developed in collaboration with India’s Mahindra Research Valley and Japan’s […] Read more

wagon with hay bales pulled by tractor

See and be seen with farm equipment on public roads

Reading Time: 3 minutes Regardless of what we’re driving, our safety and that of others on public roads is a shared responsibility. Safety considerations are essential since our actions — or inactions — have consequences. For farm equipment operators, ensuring you can see and be seen is a primary safety consideration. The Manitoba government says recent studies have shown […] Read more


(Romaset/iStock/Getty Images)

Canada’s combine sales up in April

Small tractor sales drag on total retail movement

Reading Time: 2 minutes Retail sales of combines in both Canada and the U.S. showed a marked increase in April this year while the market for sub-compact tractors continues to soften, new data shows. The count for April 2023 from the Association of Equipment Manufacturers (AEM) puts self-propelled combine sales in Canada at 166, up 50.9 per cent from […] Read more

A Massey Ferguson MF 5S series tractor. (Agcocorp.com)

Agco, Kubota sign onto U.S. right-to-repair pledge

Firms join Deere, CNH in pacts with Farm Bureau

Reading Time: 2 minutes Two more major ag equipment makers have signed onto a framework that would grant farmers and independent repair shops in the United States reasonable access to the means to repair their machines. The Washington, D.C.-based American Farm Bureau Federation (AFBF) on Monday announced it had reached memorandums of understanding (MOUs) with equipment firms Agco and […] Read more


A CNH Industrial building in Turin, Italy. Photo: Reuters/ Massimo Pinca/File

CNH raises revenue guidance on robust tractor demand

Price increases support profit margins

Reading Time: 2 minutes Milan | Reuters — Farm and construction equipment maker CNH Industrial on Friday raised its full-year revenue forecast as operating profit topped expectations in the first quarter, aided by a strong order backlog and resilient demand for its large tractors. The company increased its revenue outlook for industrial activities to between eight and 11 per […] Read more

The big ag equipment makers are all focused on growing their profit margins. Want to guess who will pay?

More features = more of your money

How you pay for your next new machine and get to use all the advanced features built into it is set to change dramatically

Reading Time: 6 minutes An unusual thing happened in the automotive industry during the last couple of years. Or, rather, two things happened. Overall, sales of cars and light trucks fell pretty significantly. Yet corporate profits went up anyway. In fact, they soared. How? Well, to find out, just walk through any dealership lot and look at what all […] Read more