Cargill’s Canadian arm has launched a new outreach program in which 4-H clubs can develop projects to make a positive impact in their home communities.
The new program, a promotion for the company’s Victory brand hybrid canola, was announced Wednesday and dubbed the Reaping Returns Community Outreach Program.
Participating 4-H project teams are eligible to receive up to $2,500 from Cargill to conduct projects that focus on “health and nutrition, education and/or the environment,” the company said in a release.
The program, open to 4-H clubs in Saskatchewan, Alberta, Manitoba and North Dakota, will also include an opportunity for teams to pick up additional matching funds through Cargill Cares. Furthermore, the company said, one project will also get a special “People’s Choice Award” through a public online vote.
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“To add an element of fun, we’re asking the teams to create a video that explains their project and their goals,” Victory canola marketing manager Rick Wiebe said in the release.
As the project ideas are submitted, he said, a Cargill panel will select the projects to receive funding and notify the selected 4-H club leaders via email.
Each selected project will automatically be considered for matching funds through Cargill Cares, a company-funded program supporting local-level community projects spearheaded by employee volunteers.
“We urge the clubs to hurry, because when the funding runs out, the application window closes. The sooner they can get their funding requests in, the better,” Wiebe said.
Application forms and other program information for interested clubs were not yet available on the program’s website Thursday afternoon.
Free Reaping Returns toolkits are to be sent to clubs receiving funding, to help them successfully promote their project in their local communities through media such as customizable posters and flyers.
To be eligible, 4-H club project teams must be affiliated with either the Canadian 4-H Council or U.S. National 4-H Council.
