GFM Network News


A full-sized Silverado made out of LEGO blocks was built by school students to help publicize the Silverado and “The LEGO Movie 2: The Second Part.”

Affecting attitudes

GM takes to TV and the movies to get you to buy the new Silverado pickup

One of the most interesting press releases to drop into my inbox this year has come from General Motors. “Chevrolet debuts all-new Silverado marketing campaign,” was the headline. It revealed how The General (as car guys have called the brand for years) plans to convince consumers to take a second look at the updated pickups […] Read more

Ford recalls 1.48 million pickups over transmissions

Washington | Reuters — Ford Motor Co. said on Wednesday it was recalling about 1.48 million F-150 pickup trucks in North America due to a potential transmission downshift issue that could increase the risk of a crash. Ford said select 2011-2013 model year trucks with six-speed automatic transmission could experience an unintended downshift into first […] Read more


California-based Thor expects to begin truck production in 2019.

A jolt for heavy trucks

In contrast to the farm sector, electrification is making rapid gains in heavy trucks

Over the past several years, whenever Country Guide has tracked progress toward electrification in ag equipment, we’ve seen a stop-and-go process with manufacturers showing several new concept models one year, followed by little if anything the next. The contrast with the heavy truck sector is striking. There, we’re seeing a consistent and rapid march toward […] Read more



FCA’s Ram brand pickups incorporate a “mild hybrid” drivetrain.

New farm trucks

Detroit’s Big Three are redesigning their pickups for 2019

This year, Ford, GM and FCA’s Ram brand marketing staff had a lot to talk about at the major auto shows. All three have given their pickup truck lines some serious overhauls, with new engines and a wider range of materials in their bodies and chassis, plus new drivetrain configurations all working their way into […] Read more

U.S. stance on autos sows more doubt about NAFTA overhaul

Arlington, Va. | Reuters — The Trump administration on Friday demanded that U.S.-made content account for half the value of the cars and trucks sold under the North American Free Trade Agreement, raising further doubts about any potential deal to renew the pact. Three sources briefed on the protectionist U.S. proposal, which is in line […] Read more


Two new Can Am Defender Max models offer a rear bench seat, boosting capacity to up to six adults.

Can Am’s new UTVs

The brand is following through on a commitment to add new machines to its product line twice a year

BRP, the company behind the Can Am line of products, has expanded the choice of Defender Max UTVs for 2017 with the addition of two new machines, bringing the total number of Max models to four. The company says the Defender Max UTVs are “pickup truck-inspired” and will now offer seating for up to six adults. […] Read more

Soy loadings delayed at Brazil northern ports

Brasilia | Reuters — At least 11 ships are facing delays in loading soybeans at Brazil’s northern ports after rains washed out roads and disrupted the progress of trucks carrying beans from the centre-west region, Brazilian officials said on Thursday. Agriculture Minister Blairo Maggi said some commodities traders could have problems fulfilling soy export contracts […] Read more


The contenders in the half-ton category for this year’s Canadian Truck King Challenge.

The Canadian Truck King Challenge

What it’s like to judge the 2016 pickup trucks

It doesn’t matter which brand we’re talking about, when you watch the many television commercials advertising their newest pickup trucks, you’re bound to hear the “best-in-class” phrase for some feature or another. It’s the kind of one-upmanship marketers love to cash in on. In real life, though, do any of those claims carry the weight […] Read more