GFM Network News


As with many businesses, Danielle French’s path to success wasn’t exactly straight.

Turning the dream into reality

Danielle French’s customers promote South Pond Farms, making this a social media success and a profitable farm venue

Reading Time: 7 minutes “One thing led to another,” Danielle French tells me. You wouldn’t guess it from meeting her. French has transformed a rundown 60-acre property into a highly acclaimed events venue hosting weddings, workshops and farm-to-table dinners. She’s super-organized, super-efficient and bursting with great ideas, and it seems impossible that anyone could have achieved all that without […] Read more

Watch what you say

Before you hit send, have you considered the legal consequences?

Reading Time: 7 minutes In March of 2018, Randy Winchester and his daughter Emily, producers of Highland cattle at Wellsville, Kansas, attended the annual meeting of the Heartland Highland Cattle Association (HHCA) in Branson, Missouri. Attendees at the meeting were able to visit Bigfoot on the Strip, a nearby theme park, and take the “Bigfoot Safari Tour.” Following their […] Read more


Supportive communities. The key to resilience

There are recurring themes to resilience. We have 12 of them

Reading Time: 5 minutes Society likes to idealize the rugged individual who, against all odds, manages to overcome their difficult life circumstances and succeed in a big way. There is a problem with this narrative, though, says Dr. Michael Ungar, a family therapist and researcher at Dalhousie University. Personal resilience actually has a lot more to do with the […] Read more

A survey found that the mistrust the general public has of agriculture is often a source of stress for farmers.

Is your farm way of life under attack?

Personal online attacks against farmers are heating up, and a farm psychologist warns it’s only going to get worse

Reading Time: 3 minutes It’s not just weather woes, trade issues and government inaction that’s keeping farmers up at night these days. A sense of being scrutinized by the public is taking a toll too, especially when accompanied by the online jeering, baiting and vilification that are getting flamed at the farmers too. That won’t be news to anyone […] Read more


Farmers are using online platforms such as social media to do what they do best: i.e. capitalize on the latest tools and technologies to promote and sell Canadian agriculture.

Is it time to rethink your consumer approach?

Science is telling us it’s time for a fresh look at how we approach public engagement, especially when it’s online

Reading Time: 6 minutes Once upon a time, the standard advice was that if farmers want to connect with consumers, they should share the fascinating science and facts that make up the world of agriculture. Wouldn’t consumers be enthralled by the behind-the-scenes mechanics and science of how their food is made? Actually, most people don’t care about the mechanics […] Read more

Smartphones and apps can make our lives easier, but they can also ramp up our stress levels.

How to manage your smartphone before it manages you

Our devices can either enhance our lives or create endless frustration and confusion. Making the right choice isn’t that hard

Reading Time: 5 minutes As a trend, decluttering has probably never been more popular. Marie Kondo’s book, The Life-Changing Magic of Tidying Up, has been translated into 30 languages and even spawned a Netflix series. And Kondo is only one of the dozens of decluttering and minimalist gurus who have acquired new celebrity status. While a life of rigid […] Read more


The internet has made it more difficult than ever to separate what you should believe and what you should reject.

‘Learn to discern’ in the information age

Are you sure you’re wise enough to know what you can believe on the internet, and what you shouldn’t?

Reading Time: 5 minutes We are living in the Information Age. We’ve created more information in the past few years than in all of human history, says neuroscientist Dr. Daniel Levitin in his book, A Field Guide to Lies: Critical Thinking in the Information Age. In theory, the internet puts all this great material at our fingertips, but the […] Read more

Phone snubbing or “phubbing” is a term used to describe when someone glances at their phone while you are talking to them.

Get smarter with your smartphone

Your phone is engineered to be addictive. No wonder it pays to set your own rules

Reading Time: 5 minutes There’s no doubt that smartphones are an incredible tool for farmers. We get the power of the internet in a device that fits in our pockets. With it comes the ability to check the weather, sell grain, listen to an audiobook, or identify a weed at the touch of our fingertips. Add in social media, […] Read more


You can help your community by being trained to recognize the symptoms of mental illness and how to help.

Reaching out

Your neighbour is diagnosed with depression. What do you say next time you meet?

Reading Time: 5 minutes When it comes to talking about mental health, there’s a shift taking place in agriculture. Producers are bravely sharing their stories at farm meetings and on social media. Corporations and organizations are creating supportive resources. All this is helping to reduce the stigma around mental health. With the incredibly high levels of stress farmers face […] Read more

Trying to disprove myths can actually have the opposite effect ­— the ‘backfire’ effect.”

Get the story right

Why it’s so hard to debunk myths (and the secret to doing it)

Reading Time: 3 minutes The expression “mud sticks” doesn’t just refer to the aggravation you experience during spring planting. It also means that misinformation seems to have an uncanny knack for settling in and never letting go. Take, for instance, these gems that persist despite (or perhaps because of) an online world of information at our fingertips: bovine flatulence […] Read more