GFM Network News


The agriculture industry must realize growers and consumers can see the same thing differently.

Can innovation soothe consumer fears?

CRISPR promises huge potential gains for the entire world, but first it must develop signs of consumer acceptance

Reading Time: 7 minutes Agriculture has done a better job of creating advanced genetics than of gaining public acceptance for them. Ever since the arrival of Bt corn and RR soybeans, growers have seen yield increases and simplified weed and pest management spread across crops and across the country. Yet in 2020, a segment of society still opposes those […] Read more

“I believe we can reduce the use of chemical fertilizers and pesticides by bio-based fertilizers and pesticides.” – Dr. Ze-Chun Yuan, Agriculture and Agri-Food Canada

The next green revolution

In this Ontario lab, bacteria are working to drive nutrient uptake and accelerate crop growth

Reading Time: 4 minutes Scientists are delving deeper into the soil in hope of finding that next innovation to boost yields while enhancing soil health and reducing pollution concerns. And it seems they’re onto something. Or, better yet, some things. In particular, a scientist with Agriculture and Agri-Food Canada (AAFC) has looked inside decomposing corn roots in southern Ontario […] Read more


Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Reading Time: 3 minutes Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more

It’s not enough to say Canadian growers can compete; the regulatory system is in need of an upgrade.

Why farm innovation is faltering

Farmers are being left behind as they get squeezed between new regulations and consumer activism

Reading Time: 8 minutes The turn of the millennium was an amazing time to be involved in agriculture. Technologies like Roundup Ready, LibertyLink and Bt corn hybrids were in their infancy, with the promise of more to come from GMO labs. GPS yield monitors were new too, and the fledgling world of molecular “pharming” and “farmaceuticals” seemed to promise […] Read more


When responding to consumer concerns, a good approach is to tell your own story and focus on why you do what you do.

We’ve been misinformed

Put this eight-page debunking handbook on the top of your reading list, and let’s stop making consumer misinformation worse

Reading Time: 6 minutes The good news is that farmers are finally recognizing the damage that misinformation is doing to our industry, and we are responding to it. The bad news is that the way we respond may actually be increasing consumer opposition rather than alleviating it. We’ve been misinformed about fighting misinformation. Agriculture is not the only industry […] Read more