GFM Network News

The right apology

A thoughtful apology can rebuild trust. A poor one just makes matters worse

Reading Time: 5 minutes Although Canadians are known for saying “sorry” even when someone else bumps into us, this is more of a reflex and a nicety than a genuine apology. Unfortunately, when it comes to making real apologies, i.e. the ones that count when it comes to restoring the trust of those we’ve hurt or offended through our […] Read more

One way to improve your direct farm marketing efforts is to take part in off-site activities that fit your brand – free samples are also a good idea.

Best practices for direct farm marketing and five things you need to avoid

Once you’ve got your value-added product or service ready to go, the hard part’s done, right?

Reading Time: 5 minutes Not so fast. Chances are you are going to need to work hard to build product awareness. The experts agree you need a plan for how you’re going to let your potential customers know why they’re going to want to do business with you. The marketing plan is a vital part of your business plan […] Read more