GFM Network News


Farmers in a Canola Field

Use science to be a better agvocate

To capture someone’s interest you need to find a way to connect on an emotional level

Reading Time: 3 minutes As a farmer, you use science every day. On a day like today you might even use it to calculate how much snow load your barn can withstand, or to improve the success of your agvocacy efforts. Research shows that to build successful farmer-consumer relationships, we need to connect with people emotionally by telling our […] Read more

Trying to disprove myths can actually have the opposite effect ­— the ‘backfire’ effect.”

Get the story right

Why it’s so hard to debunk myths (and the secret to doing it)

Reading Time: 3 minutes The expression “mud sticks” doesn’t just refer to the aggravation you experience during spring planting. It also means that misinformation seems to have an uncanny knack for settling in and never letting go. Take, for instance, these gems that persist despite (or perhaps because of) an online world of information at our fingertips: bovine flatulence […] Read more