RB Global Inc. announced last Wednesday (March 4) it will buy Nebraska-based BigIron for an undisclosed sum, expecting to close the deal in the second half of this year.

BigIron, whose roots in the auction business date back to 1984, is now billed as “a scaled, agriculture-focused online marketplace connecting buyers and sellers of agricultural equipment, land, livestock, and other farm and ranch assets.”

According to RB Global, BigIron processed about $885 million in gross transaction value in the 12 months ending last Sept. 30, including about $520 million worth of farm assets and vehicles and about $365 million in farmland and real estate transactions (all figures US$).

“BigIron brings a talented team with deep ag sector knowledge and an established sales footprint that will continue operating as a stand-alone brand while being complemented by the Ritchie Bros. industrial footprint,” RB Global CEO Jim Kessler said in a release. “This will create opportunities to serve even more customers through a combination of onsite, offsite, and digital channels and solutions.”

BigIron co-founder Ron Stock noted BigIron will remain a stand-alone operation within RB Global, with he and co-founder Mark Stock “involved in the business as usual.”

“Through this combination, we gain a larger platform and additional resources, which is expected to help us deliver even greater choice and liquidity to all the sellers we serve,” Mark Stock said in the same release.

RB Global dates back to the founding of Ritchie Bros. in Kelowna in 1958, from which it expanded its services into the U.S. and overseas and bought several Canadian and U.S. auction firms, becoming publicly traded in 1998. Its corporate headquarters has since moved to the Chicago area.

In its last fiscal year ending Dec. 31, RB Global booked $412.8 million in net income on total revenue of $4.28 billion, handling a gross transaction value of $15.9 billion.

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“With a dedicated presence in Ottawa, AEM will be a more effective advocate and convener, ensuring equipment manufacturers get a seat at the table during critical policy discussions about the future of the Canadian economy,” said the association’s president and CEO Megan Tanel in a news release this week.

The association has hired Alexandre Mattard-Michaud as director of government affairs in Canada. Mattard-Michaud will be responsible for representing association members and industry interests to lawmakers.

A presence in Ottawa will help the association advocate for “pro-growth policies that help the Canadian men and women of the equipment manufacturing industry better build, power, and feed the world,” as Parliament looks at long-term economic and industrial policy, it said.

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“I’ve never been to an outdoor show like this before,” said Sara Wilshaw on Wednesday afternoon, after touring the show site and speaking to equipment manufacturers. “This is amazing. Incredible. And the live demonstrations are so important, I think.”

Follow all of our Ag in Motion coverage at the Western Producer.

In her role Wilshaw is responsible for helping Canadian businesses secure and explore international markets, find new customers and partners and grow Canadian exports.

Wilshaw told the Western Producer that buyers she met at the event welcomed the opportunity to escape the meeting room, observe equipment in the field and touch and test it.

“The feedback I’ve gotten has been so positive,” she said.

Wilshaw said the current volatile trade environment means it’s more important than ever to take a systematic approach to growing trade and exports.

“This is why we need partnerships, and why you’re hearing folks talking about our trading partners,” she said.

She noted Canada currently has 15 trade agreements, covering 51 different countries and spanning the globe. She also noted that CUSMA remains in effect in North America and trade continues to flow between Canada, Mexico and the U.S. even in the face of tariff threats.

“It is still working, there’s a lot going in CUSMA-compliant to the United States,” she said. “It is still, and always, going to be an extremely important trading partner for us.”

When asked about Canada’s canola trade to China, she noted she’s not directly involved in it, but that the entire Canadian government is aware of the issue and working on it.

“The government, and ministers, are acutely aware of it, up to the Prime Minister,” she said.

For more stories on international trade from Ag In Motion, see future issues of Glacier FarmMedia publications.

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