GFM Network News


AMC producer panel (l to r): Scott Garvey, Adrienne Ivy, Warren McCutcheon, and Anton Borst.

Brand loyalty cuts deeper

Farmers tell manufacturers how and why they buy new equipment

Reading Time: 5 minutes When a few hundred staff and executives from the Canadian equipment brands that belong to AMC, the Agricultural Manufacturers of Canada, gathered for their 48th annual convention in Winnipeg in December, they used the opportunity to find out a bit more about their customers. AMC organizers had invited producers from different segments of the farming […] Read more

If you dream of getting new iron for this year’s harvest, you need to plan ahead — dealers no longer have a big surplus of equipment on their lots.

Iron backlog gone as equipment makers rightsize

It’s taken a few years, but dealers have finally whittled down inventories

Reading Time: 3 minutes Two years ago, you couldn’t drive past an equipment dealership without noticing the rows upon rows of machines — carry-over of anticipated demand that never came. “In 2013 and 2014, everybody was firing on all cylinders,” said Leah Olson, president of the Agricultural Manufacturers of Canada. “With our record harvests, there was a fundamental shift […] Read more