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Martin Richenhagen has been CEO of AGCO for 16 years.
Guide Business, Machinery

Career in ag machinery true to form

Assessing the legacy Martin Richenhagen leaves behind at AGCO

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Reading Time: 7 minutes [UPDATED: Dec. 18, 2020] Having spent many years covering ag machinery, I recall all the times I found myself having a drink with other machinery writers at the end of a busy day, only to notice how often we’d all be agog at something we’d heard AGCO CEO Martin Richenhagen say. To be clear, we […] Read more
GrainViz engineer Braden Pierce explains the system to farmers at Ag Days at Brandon, Man. in 2018. (Screengrab from GFM/Greg Berg video)
Crops, Machinery

Agco to buy GrainViz system’s Winnipeg developer

System due out in limited release this fall

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Reading Time: 2 minutes U.S. farm machinery firm Agco has set up a deal to buy its Winnipeg partner in the development of the GSI GrainViz grain monitoring system. Georgia-based Agco announced Friday it now has an agreement to acquire 151 Research, with which it had signed an “exclusive technology partnership” back in December 2018 to develop the GrainViz […] Read more
Agco plans to have its IdealDrive joysticks in North American fields in 2021. (Photo courtesy Agco)
Crops, Machinery

Fendt takes (out) the wheel on new combines

Agco says it's first of majors to offer joystick steering

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Reading Time: 3 minutes Agco has officially declared itself to be the first major farm equipment player to put joystick steering in a combine. The ag equipment manufacturer unveiled IdealDrive on Thursday during the Commodity Classic in San Antonio, billing the new steering system for its Fendt Ideal combines as “the first joystick steering system on a combine from […] Read more
AGCO adds two new models with Dyna-4 “brake-to-clutch” transmissions to its MF 5700 Global Series tractor line.
Equipment, Machinery, Machinery Guide

AGCO adds to its Global Massey Ferguson tractor line

Two new 5700 Series models hit the market for 2020

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Reading Time: 2 minutes In the last couple of years, major brands have been producing utility and mid-range tractors with powershift transmissions that don’t require clutching. In October AGCO announced it, too, is adding that type of transmission to its “Global” 5700 Series Massey Ferguson tractor family. Two new models, the 100-horsepower 5710D and 111-horsepower 5711D models will join […] Read more
The new 900 Series tractors takes a key position in the Fendt line of products now available in North America.
Guide Business, Machinery

AGCO picks Fendt as its global brand

“It’s the year of Fendt,” as the company's new focus puts the brand squarely at the corporate core

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Reading Time: 5 minutes In June, AGCO invited several machinery editors to its Jackson, Minnesota assembly plant to hear its news for the coming year. I was included in that group. As we were seated around a large table listening to the initial presentations, AGCO’s media relations manager made an off-the-cuff comment that stuck in my mind. “It’s the […] Read more
GrainViz is a high-tech system that creates 3D maps of moisture levels within large steel bins.
Equipment, Guide Business

Where it’s warm

AGCO’s GSI aims to make grain storage safer with on-farm medical technology

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Reading Time: 5 minutes Here in the Great White North, we love to gripe about winter. But one of the advantages of our cold season is that it’s much easier and safer to store grain here than in parts of the world that have year-round warmth, where preventing spoilage of stored grain remains a challenge. I can remember hearing […] Read more
Vaderstad’s Tempo L24 24-row planter is designed specifically for small grains like canola.
Machinery, Machinery Guide

Customizing the planter

New models stretch planter capability and flexibility

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Reading Time: 3 minutes Planters have long been at the centre of precision farming technology, and an ever-growing list of component options these days continues to improve their efficiency. With so many options now to choose from, more and more farmers are looking to customize their purchase to exactly meet the needs on their particular farm. Now, AGCO is […] Read more
A variable chamber design increases pressure on the bale as it grows in size to maintain an even density.
Machinery, Machinery Guide

New balers from AGCO

These Lely-influenced balers join the MF family in North America

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Reading Time: 3 minutes After announcing in March 2017 that it had acquired the hay and forage division of European equipment manufacturer Lely, AGCO strode its way into the Agritechnica farm machinery show in Germany that November and proudly introduced a new Massey Ferguson baler based in large part on the engineering it inherited in the Lely purchase. There […] Read more
Canada’s Outdoor Farm Show celebrates 25 years
News

Canada’s Outdoor Farm Show celebrates 25 years

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Reading Time: < 1 minute This year Canada’s Outdoor Farm Show celebrated its 25th anniversary. Such long-term success isn’t achieved alone, and to help celebrate the occasion, Glacier FarmMedia’s Spencer Myers met up with a few of the people from the companies and organizations that have been exhibiting at the show from its very beginning. Seen in the videos below […] Read more
The real surprise in AGCO’s unveiling of the new IDEAL combine was the name it was wearing when it made its North American debut.
Guide Business, Machinery

The new AGCO strategy

The company gets serious about launching FENDT as its high-tech brand in North America

By
Reading Time: 6 minutes When I received my invitation from AGCO to attend a media event earlier this summer, I was told there would be a surprise. It was, said the company’s PR agent, to be the unveiling of the new IDEAL combine. Hardly a surprise, I muttered to myself. AGCO had debuted the IDEAL in Germany last November, […] Read more

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