GFM Network News


Today, food branding often focuses on Fear, Uncertainty, and Doubt (FUD).

Oh FUD!

This new anti-farm marketing strategy makes even farmers feel like swearing. But here’s a better way to fight back

The food industry used to market food products on the basis of nutrition, quality and value. Companies spoke of the care farmers took to provide the healthiest, safest, best food in the world. Oh, how times have changed. Today, food branding often focuses on Fear, Uncertainty, and Doubt (FUD). The nutritional label is overshadowed by […] Read more

Deciding the culture you want for your business and then creating is a difficult process.

Creating the outward-looking business

AME management: Do you know the type of culture you want for your business?

Last month’s column addressed outward-looking versus inward-looking businesses. The idea sensitized me to watch other organizations (and to check myself!) to find evidence of one or the other. Often, the evidence is mixed. Three examples A hotel where we have hosted CTEAM for several years had the same three young guys providing support for the […] Read more


“Bring joy and nourishment to the table,” Halliday says. That’s what makes your message to consumers memorable.

How to talk food in the city

When city consumers want to know how to communicate about food, they go to Voula Halliday

“At the core, you try to create something memorable and special. The possibilities are endless,” says Voula Halliday as we discuss food and events — and how using them together has so much impact when you’re trying to promote causes and make change. It’s a Tuesday morning, and Halliday apologizes as she tells me it […] Read more

Mom and Dad, what should you be looking for when the kids come home? Are you willing to let them make mistakes?

Up to the job

You’re home for the summer. Now, how are you going to show Mom and Dad that you’re a safe bet for taking over the farm?

It’s a phrase that means just what it says. Leadership succession is real, and it’s catching on. If your succession plan only looks at how the financial picture will unfold down the road, that’s not enough. Increasingly, it’s clear that it has to deal with who can handle what responsibilities too. Are your kids up […] Read more


Berith and Bernd Klänhammer see a bright farming future for son Jonas, but in today’s Germany, their land-buying days may be over.

The German question

Now that they’ve recovered from communism, these East German farms worry about the excesses of democracy

The fall of the iron curtain in l989 brought democracy to the former East Germany (DDR). For farmers like Bernd Klänhammer at Penkun, an hour and a half northeast of Berlin, it also brought, for the first time in their careers, the freedom to make their own decisions. Of course, Klänhammer wasn’t the only one […] Read more

La Route des Saveurs (The Flavour Trail)

In both languages, it spells an unbelievable farm success

Some 350 million years ago, a massive meteorite plummeted out of the heavens, slammed into Earth and gouged out a giant bowl-shaped crater that today is the remarkably beautiful, fertile region of Charlevoix, Que. Wedged between the picturesque north shore of the mighty St. Lawrence and the stunning Laurentian Mountains, this UNESCO-designated biosphere is just […] Read more


For Ontario’s Larmer family, on-farm child care is a safety, economic and educational issue. But, says DFRFR co-ordinator Katelyn, even successful programs, are under pressure.

Teeter totter

Farming parents need accessible, high-quality child care for their children. Can they get it?

When Donalee Jones and Scott Mowbray returned to their home town and began farming near Cartwright, Man., in 2008, the couple assumed that when things got busy, the family that they planned to have one day could easily be looked after by Scott’s parents, who lived on the yard of the Mowbray’s 2,000-acre grain farm. […] Read more

My 11 steps to making better decisions

What does making a documentary in India have to do with farm management decision-making? As it turns out, a lot

Are the decisions you make based on solid information and knowledge, or are they based on bias and emotions? This is a critical question everyone needs to ask because the basis on which decisions are made ultimately determines the quality of the decisions. In the run up to New Year’s, I realized that 2019 marks […] Read more


“For people small and starting out, you have to have relationships,” Ray Price says. “Whether it’s family, friends, bankers or workers… you have to find places to have relationships.”

The look of leadership

Known for Sunterra’s bold, future-looking moves, what traits does Ray Price see in the farmers he thinks can up their game for the 2020s?

If Japan starts handing out honourary citizenships, you better believe Ray Price will be on their short list. Already, the Alberta-born farm boy has been to the Land of the Rising Sun more than 100 times representing Sunterra, the Price family’s storied, successful and diversified business. The Prices export a majority of their pork directly […] Read more

Neil McBeth, left, Jerry Belanger, general manager of Essex Food Bank and Dr. Richard Barnett of Essex Rotary deliver potatoes to the food bank, in this case for the 120 Christmas food baskets they provide every year.

Leading in the community

An inside look at how the community wins — and how their farms and farming in general win too — when farmers go to town as community leaders

When Max Kaiser decided to try for municipal council four years ago, he harkened back to a famous and fairly recent moment in farming history. As he’s a crop and chicken farmer (in the Town of Greater Napanee near Kingston, Ont.), it was fitting — but also a great strategy. When election time rolled around, […] Read more