Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create.
“Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in an email.
After McDonald’s announced its McPlant line earlier in the day, shares of plant-based meat maker Beyond Meat fell eight per cent.
Beyond Meat was the front runner for a contract as it had conducted tests of a so-called “P.L.T.” burger at nearly 100 McDonald’s locations in Ontario earlier this year.
McDonald’s reported market-beating profit and revenue for its third quarter on Monday.
“Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when,” McDonald’s CEO Chris Kempczinski said on a call with analysts.
Analysts, rival fast food companies and plant-based protein producers have been closely watching McDonald’s plans as it is one of the few national chains yet to sell plant-based meat burgers on a permanent basis.
While other chains have started offering plant-based meat options, including Restaurant Brands International’s Burger King, White Castle and Dunkin’ Brands, a McDonald’s contract could be the biggest and would put the plant-based meat movement front and centre in mainstream America.
McDonald’s said under its McPlant line, it could offer products including burgers, chicken substitutes and breakfast sandwiches, which it expects to test in some markets in 2021.
— Reporting for Reuters by Uday Sampath in Bangalore and Hilary Russ in New York; writing by Siddharth Cavale.