Latest articles


Interview: A taxing time for manufacturers

Ag manufacturers see uncertainty and higher production costs from steel tariffs

The opening salvos in a trade war initiated by the current U.S. administration are already having an impact on all the manufacturing sectors in Canada, the U.S and around the world, most of it negative. For example, it’s been announced that Harley Davidson, that icon of U.S. brands, feels it’s necessary to move some of […] Read more


New farm trucks

Detroit’s Big Three are redesigning their pickups for 2019

This year, Ford, GM and FCA’s Ram brand marketing staff had a lot to talk about at the major auto shows. All three have given their pickup truck lines some serious overhauls, with new engines and a wider range of materials in their bodies and chassis, plus new drivetrain configurations all working their way into […] Read more



Keeping the place up

Manufacturers offer new yard care machines for 2018

As the warm weather comes on, a job on every farm is to pull the yard care equipment out of storage and get it running again. If that’s getting to be a nuisance, you might want to look at some of the new offerings in the lawn and sub-compact tractor segments that manufacturers have introduced […] Read more


Lift and load

Three new loaders designed for on-farm handling

In late January, John Deere introduced the new 344L compact wheel loader at an industry show in Las Vegas. Although this machine comes out of the green brand’s yellow construction side, it is also being marketed as an ideal fit for an on-farm fleet. “The 344L is a quick, nimble machine that is optimized for […] Read more



Versatile debuts new machinery for 2018

Winnipeg-based manufacturer shows new combine, anniversary tractor

The regional Manitoba Ag Days indoor farm machinery show in Brandon takes place every January, but isn’t exactly known as the kind of event where major manufacturers debut new machines — with one notable exception. Versatile, whose manufacturing plant is just two hours down the highway, has embraced the event as a place to show […] Read more


Deere strengthens its tractor promise

More models and a unique fuel guarantee to boost Deere’s European presence

Several years ago, John Deere was one of the earliest brands to give the digital component of its equipment a strong emphasis. Without a doubt they were ahead of all the major brands, which have since recognized the growing importance of that technology. Now, Deere is again getting ahead of curve by using the data […] Read more



And the Oscar goes to…

Brands claim top design awards at home and abroad

The Agritechnica machinery show in Germany, which takes place every two years, has its own set of Tractor of the Year awards. A group of European journalists pick what they collectively think are the best tractors in each of four different categories, including best field tractor, best utility, best speciality and best overall design. This […] Read more


Re-energizing electric drive

Today’s concept tractors may never get beyond the prototype stage, but that isn’t going to stop electrification

It was one of those great opportunities that I savour. I was with two very senior executives from one of the full-line manufacturers, and we were having a casual and candid conversation over lunch. We were in a private dining room on the grounds of the Agritechnica machinery show in Germany. Eventually the conversation drifted […] Read more



‘Xaver’-ing success

AGCO’s MARS project lands a new name ahead of its market release

Several months ago Country Guide reported on the field robot project called MARS, which is an acronym for Mobile Agricultural Robot Swarms. It began as a joint research project between the European Commission and AGCO’s Fendt brand. At the Agritechnica machinery show in Hanover, Germany, in November, AGCO revealed the project has moved beyond the […] Read more


Amazone sprayers go high tech

Is this the next brand you should look at in sprayers?

There’s no shortage of short-line ag implement manufacturers, and in almost any of them, the corporate executives will tell you they are now playing in a crowded marketplace. But the head of Germany-based Amazone is more bullish, saying his firm has the recipe for growth, and that he’ll be able to continue finding new markets […] Read more